Darin Bartik

CMO, GTM strategist, Transparent truthteller, Servant leader, Faithful follower

Alpharetta, Georgia, United States

About

Storytelling, leadership, creativity, product marketing and management, segmentation and product/market strategy, sales enablement, customer service-centric, high tech market. I have a proven ability to simplify complex products, portfolios, and GTMs, develop a strategic plan and drive a team to success. Specialties: Positioning, Messaging, Visual Selling, Marketing, Social Media, Product Management, Product Marketing, Sales Enablement, Customer Capture, Customer Nurture, Technical Marketing, Systems Management Software, ERP/CRM Software, Partner Development

Experience

  • Chief Marketing Officer at Akka
    Jan 2024 - Present · 2 yrs 7 mos

    I have the honor of leading the marketing effort for Akka, formerly Lightbend. We're a highly productive team that gets a ton done with just a few of us. In Nov 2024, we announced a major rebrand of the company--it's not often you get to have that much fun working that hard. Akka is a platform to build and run apps that are elastic, agile, and resilient. Industry titans and disruptors rely on Akka when application responsiveness must be guaranteed. Engineering teams use a simple SDK and powerful libraries to build transactional, durable, and real-time services that distribute logic and data together. Operations are fully automated in serverless and BYOC environments, and a self-hosted option is available.

  • Advisor / Consultant — Marketing Strategy at Freelance
    Apr 2018 - Present · 8 yrs 4 mos

    Strategic advisor and hands-on consultant regarding decisions that impact the business direction and go-to-market. Work directly with executive and founding teams of startups and high-growth SaaS product orgs. Clients include: Chakray, Project Anka, Semperis, Clear Skye, OpsMx, Chakray, ePheelings, and Rising Tide Growth Marketing

  • Board Advisor at Project Anka
    Jan 2023 - Jun 2024 · 1 yr 6 mos

    Applications are a key driver for business growth. DevOps, Micro services, Public Cloud, AI coding, and open source are accelerating app development, but also complicating the observability and performance management for those apps. As a founding member of Project Anka, I am helping to define the target markets and product roadmap as we raise Series A. We share the belief there is a massive opportunity to simplify and reduce the cost of observability for a segment of the market unserved by the current leaders in the space.

  • Vice President Marketing at Onna
    Aug 2021 - Oct 2022 · 1 yr 3 mos

  • Director, Marketing & Strategy, Medical Oncology Software at Varian Medical Systems
    Apr 2020 - Aug 2021 · 1 yr 5 mos