Benitachell/Poble Nou de Benitatxell, el, Valencian Community, Spain
Impossible is possible. That's been my operating principle across 15 years in hospitality and the last 3.5 building payments from the ground up. Today - Founding CMO, 8B. A global real-time payments platform helping global businesses accept local payment methods across borders. I lead GTM across account-to-account rails, digital wallets, open banking, national QR for e-commerce, and scan-to-pay inside super-apps and neo-banks - serving both travel and remittance use cases. We go where the data doesn't. Into no-data markets - collecting the ground truth, structuring it, and turning it into a playbook. And we go beyond payment methods: we help clients understand the market, advise on how to go to market, and open up our skills, partners, and network to make entry as smooth as possible. Before payments - 15 years in hospitality. Strategy, feasibility, and valuation on projects totaling 30,000+ keys at once, with touchpoints across 50,000+ hotels and digitalized canteens. Certified VET trainer by EHL (École hôtelière de Lausanne). The work included hard-to-reach resorts and developments where extraordinary strategy was the only way forward. Also CMO at iTips and senior marketing roles focused on cost-efficient growth. How I work. Two non-negotiables: kaizen (continuous, compounding improvement) and legacy (build things worth outlasting you). I translate complex fintech into language merchants, partners, and investors actually understand - because clarity is a competitive advantage. Off-duty. Mom of three. Yoga, books, art. Firm believer that B2B SaaS marketing should be clear, creative, and fun - dull is a choice. Energy is what has to match; everything else, we agree on
8B is a global account-to-account real-time payment platform that enables the use of various local payment methods for global and regional merchants to support their cross-border business. #real-time payment systems #Account-to-account solution #digital wallets #open banking
In my role as Head of Marketing at WinWay, I spearheaded the development and implementation of comprehensive marketing strategies that resulted in a 20% reduction in exhibition costs without compromising quality. By optimizing marketing expenditures and strategically testing different channels, I successfully achieved a 15% cost reduction from the initial baseline. I managed and optimized diverse marketing channels including Google Ads, Instagram, Facebook, Telegram, and SEO, which significantly boosted sales for the company.
Creating and implementing marketing strategy for digital tipping and guest feedback solution.
Resort Development Concept, Feasibility Study & Marketing Materials: 4 hotels, apartments lease-back, wellness center and recreational facilities (2022, opening in 2026) Feasibility study & Marketing analysis on boutique hotel. (2022, opening in 2026) Performed the role of a sub-consultant for a British Architectural firm on hospitality educational object in Moscow oblast. Pre- operator selection process in education field. (2021) Conducted an Investment proposal on technological hotel in Moscow (2019) Completed a preliminary study of services and objects for 4 hectares truck parking (2019) Developed a preliminary concept for an online project “Cigar Room” on request (2019)
Opinion paper on best hospitality schools: EHL, HTMi, Swiss Alpine Centre, Sommet Education and Swiss Education Group. ( for Englis scroll down) Article on Russian tourism snapshot, seasonal tourism, POST -COVID trends, Altai and clamping development, etc.