The Randstad, Netherlands
Enterprise strategy, portfolio, and operating‑model leader with deep experience accelerating growth across large‑scale digital organizations. I specialize in translating corporate strategy into clear priorities, aligning investments and resources, and enabling cross‑functional execution at scale. Currently, I lead enterprise portfolio management and business operations for Nike Direct in EMEA, operating at the intersection of strategy, finance, product, technology, and executive leadership. I play a central role in corporate strategic planning and investment alignment, ensuring our highest‑priority initiatives are funded, resourced, and positioned to deliver measurable impact. I also serve as Chief of Staff to the VP/GM of Nike Digital EMEA, supporting leadership effectiveness across a highly complex, cross‑functional organization. In this role, I drive leadership operating cadence, executive communications, and alignment across senior leaders—enabling focus on the decisions and priorities that matter most. My work spans: - Enterprise & Corporate Strategy Execution - Portfolio Governance & Investment Prioritization - Executive Operations & Chief of Staff Leadership - Digital & Product‑Led Transformation - Data, Analytics & Performance Management - People Leadership, Culture & Engagement I thrive in ambiguous, fast‑moving environments where strategy, execution, and leadership intersect. I’m known for bringing clarity to complexity, connecting dots across functions, and building operating rhythms that enable teams to move faster—without losing focus or cohesion. I’m passionate about building strong leadership systems, fostering high‑performance cultures, and helping organizations modernize how they plan, prioritize, and execute in an increasingly digital, data‑driven world.
Senior enterprise strategy and portfolio leader responsible for accelerating Nike Direct performance across EMEA by defining strategic priorities, driving investment alignment, and enabling effective execution across a highly complex, cross‑functional digital organization. I operate at the intersection of strategy, finance, product, technology, and leadership, with a dual mandate spanning enterprise portfolio governance and operations support to the VP/GM of Nike Digital EMEA.
Senior digital delivery and transformation leader with end‑to‑end accountability for technology programs impacting Nike Direct Digital across EMEA. Led regional teams of 6–12 program managers delivering enterprise‑scale initiatives across digital commerce, marketing technology, connected marketplace, market expansion, sustainability, and digital operations. Trusted partner to EMEA Digital business leadership and Global Technology teams in the US, translating strategic priorities into clearly scoped, executable programs with aligned outcomes. Known for strong last‑mile execution, execution rigor, and the ability to bridge business strategy and technical delivery across complex global operating models. Experienced people leader focused on building high‑performing teams through clear ownership, capability development, and coaching—enabling both strong delivery and long‑term talent growth. Recognized for establishing trusted stakeholder relationships that reduce friction, align regional and global priorities, and accelerate impact.
Led one of Nike’s most significant enterprise‑level digital transformation investments, focused on modernizing data, analytics, and technology to drive long‑term competitive advantage. Own strategy‑to‑execution delivery, partnering with Engineering, Architecture, and Operations to define multi‑horizon roadmaps—from long‑term vision to near‑term execution. Drive large‑scale digital and data transformation initiatives with material strategic, financial, and operational impact. Balance long‑term architectural strategy with disciplined delivery, managing scope, cost, risk, and dependencies across a highly complex enterprise environment. Contribute to Enterprise Data & Analytics leadership, shaping strategy, operating models, talent planning, and hiring. Build strong, collaborative partnerships with functional analytics teams to align priorities and deliver a unified enterprise analytics strategy. Represent Enterprise Data & Analytics leadership across geographies, providing day‑to‑day leadership to multiple delivery squads. Own senior stakeholder engagement and financial oversight for one of the company’s top strategic investments, ensuring delivery confidence and value realization.
Directed the production department and fostered account management for projects ranging from brand identity, websites, mobile apps and event activations. Participated in preparing statements of work and managed resources, costs and risks for the company.
Coordinated the creation of digital marketing messages and websites. Simultaneously lead up to on hundred projects at any given time. Directed the creative process for each client through the lifecycle of discovery, copy-writing, design, development and launch of their marketing materials. Coached each client on marketing and sales techniques to promote the strongest ROI possible. Trained new Project Managers & Coordinators through the production processes and client management best practices. Completed over eight hundred projects over seven years and drove over $1M in additional sales post production. Provided editorial point of view on storyboards and copy to ensure message accuracy for audience and branding standards.
Opened the first ever Oregon location for the franchise. Managed a staff of twenty personnel and clientele base of over seven hundred in the first year of business. Responsible for sales, training, teaching classes, purchasing, inventory & budgeting. The business specialized in weight loss and smoking cancellation. The center opened in June 2006 and lead 75 centers nationwide in sales within the first six months.
Certified National Admissions Advisor with training in financial aid, leadership and accreditation standards for a private, for-profit university. Analyze reports and use profit/loss analysis models to help set attainable enrollment goals for the company without sacrificing employee morale. Special recognition for over achieving production target and having a top 5% retention rate. Responsible for daily reporting of production numbers for six employees.