Berlin, Berlin, Germany
Board-level CMO with +19 years track record of scaling to IPO (€30bn market cap), leading £200m+ exits, and delivering multi-million-euro EBITDA turnarounds. Specialist in scaling, restructuring and transforming marketing into a profit engine by combining P&L discipline, brand strategy, and digital/AI innovation. • Exits & IPOs: €100m (HostelBookers), £240m (Hungryhouse), IPO of Delivery Hero • Transformation Leader: From -€220m losses to +€14m EBITDA at GoStudent • Global Operator: Led 140+ across 50 countries, +€1bn budget oversight, €150m direct control • Talent Builder: 4 former reports now CMOs Strengths: eCommerce, Brand positioning and strategy, Digital (SEM, SEO, Mobile, Social Media, CRM), CMO recruitment, Post-merger Integrations for Marketing
Pivoted business from growth to efficiency amid funding constraints
Leading Performance Marketing, CRM, Marketing Strategy, MarTech and Data teams out of Berlin (+140). Supporting our global CMOs scaling +100% YoY growth, with multi-million budget accountability for a €25bn DAX listed company.
Consulting Delivery Hero's house of brands on marketing strategy and execution from unicorn start-up to IPO. My role included interim CMO positions for UK brand hungryhouse and Greek brand eFood.