Elk Grove Village, Illinois, United States
Senior Web Manager in the Digital Marketing Tech space who is driven by curiosity, growth, and bringing ideas to life. I have a passion for UX-optimization and responsive web design, and I have experience working in Agile Scrum Environments and with cross-functional teams. Feel free to connect with me on LinkedIn. Technologies, Tools, & Skills: • Digioh | Tealium | SalesForce | HotJar | Qlik | Miro | WordPress | Optimizely • HTML5 | CSS3 | JS | Responsive Design | Web Accessibility | Data Analysis | A/B Testing | User Experience (UX) Design | Conversion Funnel Optimization • Strategic Thinking | Project Management | Communication and Collaboration
While at Infosec, I have spearheaded the development of the CRO program and implemented an A/B testing schedule for our website, leveraging a data-driven methodology. Our testing has consistently resulted in statistically significant improvements in conversion rates, with a success rate of 90%. In addition to overseeing A/B testing initiatives, my responsibilities encompass web page UX and UI enhancement, regular data reporting for both the website and A/B tests, project management, and competitive analysis. • Oversee the CRO program; partner with colleagues (SEO, PPC, On-page advertising, Chatbot, Email Marketing, Designers, Developers, Product Marketing, Customer Marketing, Brand Marketing, Content Marketing, Revenue Operations, Sales, Demand Generation) to advise and create new landing page design and content, and measure impact on website and conversions. • Collaborate with Website Team and Head of Marketing to establish and maintain a clear backlog, and define the optimization roadmap that will increase traffic to lead conversion rate, reduce site bounce rate, and meet OKRs. • Leverage qualitative (page evaluations, UX design principles, site reviews) and quantitative (traffic source analysis, web analytics tools) sources to recommend new features and strategies to improve user experience and drive conversions. • Lead the program management of web conversion initiatives, and provide direction and transparency through the project lifecycle from ideation, design, development, and testing implementation. • Setup, monitor, and analyze digital A/B and multivariate tests; communicate discoveries and optimization recommendations to stakeholders. • Increase decisional leads and subscriptions by recommending and building on-site tests, promotions, and personalization experiences to optimize the user experience.
• Strategize with Director and Vice President to support planning, execution, and optimization of end-to-end digital marketing campaigns, including modal and native advertisements and promotions. • Utilize analytics tools to measure the effectiveness of digital marketing campaigns. • Work closely with the Content and Brand Marketing team to publish impactful visuals and content. • QA form metadata. • Prepare detailed reports on campaign performance and provide actionable insights for continuous improvement. • Research advertising trends and A/B test ad design and copy to increase leads and subscriptions.
• Designed and developed client's multi-page website in WordPress. • Completed periodic site updates.
• Scheduled, wrote, and edited original content for publication on company social media pages, including Facebook and Instagram, which doubled the company's following, reach, engagement, and website clicks. • Tracked daily, weekly, and monthly social media engagement to identify high-performing ideas for scalability, expanding the company’s marketing campaigns to fully-booked, weekly pop-up dinners. • Provided marketing consultation services in areas where the organization can expand their reach and remarketing efforts.
• Collaborated with advising and sales management to track Education Alliance population (McDonald's & T-Mobile) progress to provide guidance on improved program experience which achieved a 95+% retention rate sprint over sprint. • Mentored and empowered a team of advisors through training, shadowing, and providing constructive feedback to junior associates. • Executed email (SaaS), phone, text, and digital campaigns for business programs which included McDonalds and T-Mobile clients. • Compiled, organized, and analyzed historical and current data utilizing Tableau, heatmaps, and CRM in support of forecasting daily strategies which reduced at-risk client pipeline. • Spearheaded and organized process improvements for department standard operating procedures which reduced employee error.