Singapore, Singapore
Hi! I’m Danya 👋🏼 Since starting a footwear business at 14 and later co-founding an online football venture serving top players in Singapore, I’ve always been intrigued by building brands and crafting stories that spark excitement. Now I partner with global advertisers to drive full-funnel growth on TikTok, helping brands optimise performance and unlock new business opportunities. Always happy to chat anything marketing, strategy, or building things from scratch :)
Driving revenue growth for TikTok by partnering with global advertisers on strategic business growth, full-funnel campaign optimisation, and solution adoption. Verticals: 🛒 Commerce (Tech • 3C • Retail) > Key Accounts (Google APAC + Apple SEA) > Mid Market Accounts 🏎️ Leads & Services (Automotive • Education • Local Services)
Supported SEA’s new major growth focus in Apps, scaling it from concept to live execution across six markets, and helped shape GTM strategy. Verticals: Apps & Leads (SEA)
Built SQL-driven automated systems that replaced manual analysis and gave regional GMs instant visibility into what actually moved revenue. Regions: APAC, METAP, LATAM, CNOB
• Ran paid advertising strategy on LinkedIn for B2B SaaS products in mid-market and enterprise segments across NORAM, EMEA, ANZ, and APJ. • Conducted regular quantitative analysis to generate data-driven insights that improved lead quality and drove more SDR-accepted opportunities. • Optimised conversion funnels by strategically aligning messaging to each stage and revamping landing pages to boost engagement and conversions.
• Moved across the globe to join the team as their first marketing hire, leading all marketing efforts to drive brand awareness and business growth. • Generated high-value leads through spearheading content marketing strategy, enabling the business to focus resources on high-potential prospects. • Led website overhaul by collaborating closely with frontend engineers, revamping everything from copy and design to functionality, enhancing brand positioning and user experience.
• Developed a holistic growth plan for Tampax, covering corporate partnerships, consumer promotions, KOL content strategies, display merchandising, and product line expansion. • Piloted new display merchandising designs in three strategic retail outlets in Singapore. • Led the launch of a key visual in Australia, leveraging consumer, retailer, and competitor insights to shape creative and messaging.
• Pioneered Syfe's Lifestyle Influencer Partnerships strategy, from negotiating contracts to collaborating with KOLs on fintech content, supporting user acquisition. • Planned and executed Google Display Ads campaigns informed by consumer insights, driving a XX% increase in app sign-ups.