Dubai, United Arab Emirates
Sales & Marketing specialist with 20 years of extensive diverse experience in the FMCG, OTC Pharmaceuticals and Consumer electronics industries. Managing and leading numerous teams of sales and marketing executives, Project coordinators and corporate trainers in various countries of the MENA region; while serving more than fifty clients from multinational to local companies. Certified corporate trainer with 14 years of experience in developing people and businesses. Expert business person with proven record of accomplishment in team building and leadership; able to forge solid relationships with strategic partners. Core competencies include: Relationship management, strategic business planning, change management, business development, marketing activities and sales effectiveness, negotiations, training skills and coaching. Moreover, I love representing brands and humans: very enthusiastic about humanitarian work and social entrepreneurship... Serving beautiful souls has been always my passion.
Responsible for leading the marketing and business development operations of a premium genetic testing and stem cell banking facility. This role focuses on driving business growth through strategic partnerships, brand positioning, and integrated marketing initiatives across digital, medical, and institutional channels. It involves collaborating with healthcare partners, overseeing multi-channel marketing campaigns, and ensuring alignment between scientific excellence and commercial objectives. ● Develop and implement strategic business growth plans to expand the company’s footprint in genetic testing, stem cell banking, and regenerative medicine (Adipose and PBMC). ● Negotiate and establish partnership agreements with doctors, hospitals, clinics, and medical centers to drive referrals and collaborative programs. ● Lead digital marketing efforts, including performance marketing, SEO, content creation, and social media strategy, to strengthen brand visibility and lead generation. ● Plan, coordinate, and represent the company at major healthcare events, conferences, and exhibitions to enhance industry presence and build strategic relationships. ● Conduct comprehensive market research and competitor analysis to identify emerging trends, new service opportunities, and target segments for expansion. ● Develop and oversee brand and communication strategies that reinforce FSG Lab’s position as a trusted and innovative leader in genetic and stem cell technologies. ● Collaborate with internal scientific and management teams to ensure marketing materials, campaigns, and communications meet medical accuracy and compliance standards. ● Design and manage referral and partnership programs to increase client retention, loyalty, and recurring business from healthcare networks. ● Monitor and report on key performance metrics, providing insights to guide decision-making and optimize marketing ROI.
Leading Marketing and Business Development for First IVF, First Genomix, and Jumeirah American Clinic, driving brand positioning, strategic growth, and revenue generation. Developing and executing integrated strategies to enhance market presence, patient engagement, and business expansion, while translating complex medical concepts into clear value propositions and leveraging data-driven insights, partnerships, and cross-functional collaboration to deliver measurable results. ● Designed and executed comprehensive, multi-entity marketing strategies aligned with organizational growth objectives and market positioning ● Established and strengthened digital ecosystems, including websites and social media platforms, enhancing brand visibility and patient engagement ● Led the execution of targeted digital campaigns across Google Ads and Meta, driving qualified traffic, engagement, and conversion growth ● Conducted in-depth market analysis to identify emerging opportunities, supporting data-driven strategic decision-making ● Directed the planning and execution of events, workshops, and CMEs to educate stakeholders and reinforce clinical leadership ● Monitored and optimized performance through KPI tracking and analytics, ensuring continuous improvement and ROI-driven outcomes ● Built and nurtured strong relationships with referring physicians, establishing a reliable and scalable referral network ● Oversaw the development of compliant, high-quality marketing collateral aligned with healthcare regulations and brand standards ● Collaborated with key opinion leaders and industry influencers to expand reach, credibility, and brand authority ● Spearheaded strategic partnerships with hospitals, IVF centers, and healthcare institutions, driving high-value collaborations and market expansion ● Directed the development of B2B and B2C referral ecosystems, ensuring consistent patient acquisition and long-term stakeholder engagement.
● Planning and implementation of the yearly sales and marketing strategy divided into quarters ● Responsible for P&L ● Collaborating and aligning with other departments ● Promoting existing services and introducing new ones to the UAE, Qatar and KSA markets ● Analyzing budgets and making sure that sales team members meet their targets ● Researching and developing market opportunities while identifying market trends and trying to improve company systems ● Recruiting, training, coaching and managing sales and marketing team members ● Maintaining good relationships with existing clients and finding new leads
● In addition to Sales department’s management, launched a promotion’s unit ● Started a unit carrying all kinds of BTL promotions and event management ● Recruited and trained unit staff from project coordinators to promotions executives ● Built unit’s SOPs and KPIs ● Established a database of hosts/hostesses ● Created rate cards ● Started offering our promotions services to existing and new clients
● Expanding company network ● Generating new leads ● Enhancing company exposure ● Improving online presence: Google and social media platform
● Responsible for team management ● Market intelligence and product positioning ● Developing marketing strategies and delivering on target results ● Monitoring the performance of marketing initiatives ensuring achievement of client goals ● Developing individual and team skills and knowledge through delegation and motivation ● Reporting and analysis of programs and activates ● Contract negotiation with trainers and support staff ● Negotiating with venues for best in class facilities at realistic prices ● Providing evidence of satisfaction from participants to clients ● Securing high customer loyalty: High levels of repeated business from multinational clients ● Leading business development to grow in Multinational client business by 65% ● Established a branch in Jordan, developed strategy, staffing, training and business development strategy ● Forming relationships with many marketing agencies throughout the MENA region ● Appointed by the EU to represent them in Lebanon on several projects ● Winner of client service awards by major clients
Managing both branches of the company in Lebanon and Syria
Managing the team in Lebanon Recruiting people and coaching them Monitoring day to day work executions and assuring high quality work Reporting to existing clients and selling our services to potential new clients