Needham, Massachusetts, United States
Versatile & creative Marketing executive with proven success in leading the strategic development and tactical execution of fully integrated global marketing campaigns. Expertise in brand management, product launches, social media and multi-media content development. Learn more at http://www.danwiseman.net
Leading cross-functional teams on the strategic planning and tactical execution of the Citizens Live music & live entertainment marketing and sponsorship programs across traditional and digital channels.
Accountable for leading the creation and execution of global marketing and branding strategies for one of the music industry's most iconic and historic brands. Responsibilities included: •Led a team of 4 marketers in the development and execution of consumer-driven global marketing campaigns for 3 product categories (cymbals, drumsticks & accessories) that exceeded revenue and profit targets. • Pivoted the overall marketing strategy from traditional channels to a digital-centric, consumer-led approach, growing social media audiences, increasing online traffic and engagement, and created a direct-to-consumer e-commerce strategy targeting a new and younger demographic. • Produced and executed innovative, multi-media content and influencer marketing strategies as part of digital campaigns across Amazon, Facebook, Instagram, Google and YouTube. • Oversaw Creative Services, Visual Merchandising, and Public Relations. • Collaborated with extended teams (Sales, Product, Artist Relations, Distributors) to align on seasonal marketing messages and crafted integrated programs across all channels. • Created a new category within the industry with the launch of the first Low Volume cymbals, achieving over $1M in incremental sales after the first 18 months.
• Led strategic development and execution of brand enhancing global marketing concepts for multiple Reebok Business Units from start to finish, from product to communication, from brand to consumer. • Integrated all go to market strategies amongst key business partners (Advertising, PR, Product Marketing, Digital, Retail, Media, Sports Marketing, Global Merchandising) to ensure seamless integration of concept development and delivery across disciplines. • Enrolled global marketing partners and Senior Management via effective communication of brand concept(s) to ensure acceptance and support. • Managed external agency partners on the timely development of all creative marketing and advertising concepts.
• Developed and executed successful online marketing plans and campaigns within budget for acquiring new members for a group of enterprise IT networking websites, achieving 140% of annual goal. • Planned and implemented fully integrated marketing campaigns for the recruitment of high level IT professionals to a series of IT networking conferences.
• Created the first ever branding and marketing strategy for the launch of Bio-ITWorld Conference & Expo to the life sciences industry. • Planned and managed a marketing budget of over two million dollars towards the marketing and promotion of the event to attendee and exhibitor/sponsor prospects.