Crowthorne, England, United Kingdom
Results-driven Operations Manager with a strong track record in enabling channel sales, building strategic partnerships, and driving revenue growth across EMEA. What I do: I specialise in bridging the gap between sales, partners, and operations, ensuring teams are equipped and positioned to win. My experience spans product positioning, partner enablement, pipeline development, and operational optimisation. I thrive in fast-paced environments where collaboration, problem-solving, and clear communication are key. Known for building strong relationships and delivering practical solutions that improve performance, I bring energy and structure to every team I work with. Key strengths include: - Channel & Partner Management - Sales Operations & Enablement - Pipeline Development & Forecasting - Strategic Relationship Building - Product Demonstrations & Positioning - Process Improvement & Reporting As I have been part of the Audio Visual industry for nearly 20 years I am keen to connect to like-minded individuals and discuss all things AV! additionally, open to connecting with professionals in sales, partners/alliances, and operations in other interesting industries.
Supported EMEA sales teams to drive channel performance and revenue growth Enabled distribution and reseller partners through training and ongoing support, improving product positioning and sales effectiveness Built and managed strategic partner and vendor relationships to increase engagement and business opportunities Collaborated cross-functionally to achieve and exceed sales targets Delivered product demonstrations (hardware & software) to support customer acquisition Developed sales enablement materials including battlecards and competitive insights Managed pricing updates and maintained accuracy across EMEA regions Led partner engagement initiatives to strengthen pipeline development Produced reporting on pricing, stock levels, and channel performance to support decision-making Coordinated with technical teams to resolve customer issues and improve satisfaction Streamlined export and logistics processes in collaboration with procurement teams
• Introduce new products to the sales team, via demonstration and presentation. • Creation of technical specifications, feedback and other creative documentation in relation to existing product and new products. • New Product Testing. Inc new firmware / software updates and to release when fully tested. • Creation of new product core messaging and positioning for marketing to produce collateral and website content. • Ensure stock levels are maintained at a level to support sales activity. • Monitor aged stock and produce reports sales managers. • Manage all pricing information for the sales teams. Implement and maintain pricing strategies and approve discount structures. • Provide support to the sales team with product and first line technical support • Work alongside the Technical team to ensure partners, end users receive appropriate and efficient 2nd & 3rd Line support. • Provide support to Resellers/Integrators & Distributors with product support • Provide support for exhibitions and events, including equipment specification, installation, and management • Provide responsive, courteous support to sales, vendor partners and other internal departments at multiple management levels. • Serve as a resource to others in the resolution of complex problems and issues. • Prepare/analyse appropriate reports and other business correspondence. • Create and conduct formal presentations
• Promoted internally to Product Management Team. • Create and conduct formal presales presentations and demonstrations. • Liaise with Marketing with core positioning and messaging for products. • Develop and maintain sales tools and collateral, briefing the sales force as required. • Responsible of supplier procurement. • Update the system pricing accessed by Sales each month whilst ensuring updated information is obtained from suppliers. • Creation and management AV & Complementary Price Guide updated monthly • Monitor brand profitability • Monitor aged stock and provide analysis and reporting to sales managers. • Manage supplier relationships. • Provide responsive specialist support to sales, vendor partners and other internal departments at multiple management levels. • Serve as a resource to others in the resolution of complex problems and issues.
• Managed a portfolio of accounts to an annual turnover of £8m with team leading profit margins. • Developed and supported AV reseller Tier 1 customer accounts including Misco, AVMI formerly Impact Marcom, CDW formerly Kelway, Rapid Computers, ProAV, Panacea IT, Network & Cabling, Millennium Business Systems and Systembridge AV. • Working closely with the External Account Manager and implementing agreed tactical strategies • Proactive engagement with account portfolio to maximise product portfolio sell through • Project price negotiation • Delivering excellent customer service at all levels by building a strong virtual team including field support, vendor bid managers, technical support, customer services and despatch • CRM Super User and Trainer • Recognised for sales achievements on numerous occasions
Assisted the field Partner Account Manager (PAM) in delivering and exceeding the goals set out in the Partner Business Plans. Awareness of key milestones and dates and flag to the PAM any items due for completion. Assisted in meeting the Partners Conditions of Satisfaction. To drive the Partners profile and positive notoriety within Microsoft for their products and services Acted as the secondary Microsoft contact for identified partners in the Public Sector. To establish lasting, productive relationships, based on high levels of expertise and empathy with the end goal of becoming a valued point of contact for Partners Owned the measures around the programmatic and sales process side of the partner relationship and responsible for delivery. Responsibility for maintaining internal systems/tools to provide consistent and comprehensive information, maintaining a very high standard of accuracy. Provided an enriched Partner experience increasing Partner satisfaction with Microsoft
Managed an identified portfolio of business customers within Maidenhead, Marlow and High Wycombe area. Performed customer interviews to convert leads into sales & to maximise cross selling opportunities. Developed new customers. Ensuring all customers were aware of the range of bank products, available to the business segment Gather all necessary information and follow defined procedures to enable credit propositions to be sanctioned by the Business Lending Unit (BLU). Maintained and actively monitoring of agreed facilities to ensure that information is available to the BLU to ensure early identification of problems. Provided coaching and management support to my Business Assistant, Customer Advisors, and Branch ManagersLiaise with the service areas to ensure an appropriate level of service to all customers.