Israel
Product leader with extensive experience in people management and in ideating, shipping and growing consumer, SMB and enterprise products.
Craft and execute product strategy, driving double-digit YoY ARR growth through targeted product enhancements, product-led growth (PLG) initiatives, and monetization strategies. Build and mentor a high-performing team of Product Managers and Designers, fostering a collaborative environment that consistently delivers impactful results.
At Intuit, I led multiple product initiatives that significantly improved the financial health of SMBs. I spearheaded the development of AI-powered solutions that increased payment volumes by over $1B, enabling businesses to get paid faster and improve cash flow. I also launched an invoice financing solution from concept to scale, serving thousands of customers and distributing tens of millions in loans. Additionally, I led the QuickBooks App Store team, driving 13% YoY growth in app users, and oversaw a platform managing 24,000 financial institution integrations, handling 50M daily transactions (similar to PLAID).
Head of product of walmart.com.mx - Walmart Mexico general merchandise eCommerce website, marketplace and mobile apps. Walmart.com.mx serves millions of users monthly, and generates hundreds of millions of US Dollars in GMV annually. Led the development of a new eCommerce website and platform - from a new UI all the way to last mile delivery, and everything in between. Launched in January 2019, the new website is driving a YoY growth of 65% in organic search traffic, 35% in conversion rates, and 40% in GMV.