Metro Jacksonville
Results-driven executive with 25+ years of global experience leading business development, operations, and market expansion across apparel, footwear, and consumer packaging goods. Proven ability to open new markets, scale global operations, and build strategic partnerships with world-class brands. Skilled in vendor selection, on-boarding, and vendor management, ensuring operational excellence and supply chain resilience across multiple regions. Adept at designing and implementing go-to-market strategies, driving multi million-dollar revenue growth, and aligning cross-functional teams to deliver results. Recognized for combining a hunter mentality with strong operational discipline, turning innovative product opportunities into scalable, sustainable businesses.
Responsible for driving global enterprise growth across STAHLS’ portfolio of heat transfers, dimensional embellishments, premium trims, branding materials, and heat-press technologies. Oversees the development and execution of the global go-to-market strategy, supporting partnerships with major brands, licensees, large apparel manufacturers, sports organizations, distributors, and fulfillment partners.
As Sr. Director of Business Development at BSN Innovations in Packaging & RFID, I focus on driving growth by leveraging my industry network and experience to secure new accounts and expand market share in the apparel and footwear sector. I identify opportunities, build strategic partnerships, and lead business development initiatives that strengthen our competitive positioning. My role includes overseeing negotiations, managing key client relationships, and aligning innovative solutions with evolving customer needs and market trends.
As Chief Commercial Officer at Subli Inc., I led the go-to-market strategy for the Heat Transfer and Embellishment portfolio, driving growth through product innovation, sales expansion, and customer engagement. I identified new market opportunities, built strategic partnerships and joint ventures, guided pricing, and spearheaded business development to position Subli as a leading provider of advanced embellishment solutions to global brands.
In my role as Sr Director of core products at Freeman Company, I led the category, product management, and sourcing for furniture, fixtures, and flooring, ensuring a seamless experience for trade shows, events, and corporate gatherings. By consistently phasing in new products and focusing on product lifecycle, I contributed to creating memorable moments for attendees.
As Senior Director of Operations at SML (>$600M global revenue), I lead packaging product development, innovation, and operations across the Americas. I manage the P&L for five production sites covering packaging, embellishments, and RFID solutions, with responsibility spanning product development, outsourcing, brand protection, sustainability, production, quality, customer service, marketing, design, and innovation.
At SML, I led Key Account Management, Product Development, and Graphic Design teams, overseeing global projects in packaging, heat transfers, embellishments, and RFID for major U.S. retailers and global brands. I managed cross-regional teams, drove business development through customer engagement, and implemented workflows ensuring quality, on-time delivery, and cost alignment. I also spearheaded continuous improvement, brand protection, and sustainability initiatives in partnership with brand owners.