Tortona, Piedmont, Italy
With great pride, I’m excited to share that as per direct I have taken on the role of Head of Business Development for the Business and Workplace Supplies Industry in Europe at Italchimica srl. Over the years, I’ve been impressed by what Italchimica has built—an Italian industrial leader combining innovation, sustainability, and performance in detergents, disinfectants, and cosmetics that genuinely improve quality of life while respecting workplace needs and the environment. What stands out is not just the vision, but the consistency in execution and the ambition for the years ahead. Through its flagship brand Sanitec, the company has built a strong position in the hospitality sector, reinforced by partnerships such as MasterChef Italia. This provides a solid foundation to accelerate growth across Northern and Western Europe, strengthen partnerships, and unlock new business opportunities. My background is rooted in both traditional retail and e-commerce, spanning category management, marketplaces, and digital trading. As Managing Director at Euroffice UK, I led a performance-driven B2B e-commerce business focused on measurable growth through data-led decision making and execution discipline. Earlier in my career, I scaled key categories at Wehkamp.nl by over 180% using a Good-Better-Best strategy, with standout results including +500% growth in Adult Entertainment, leading to the launch of a dedicated webstore. At Bi-silque, I grew Amazon from €1M to €7M and expanded Italy and Benelux office products markets by over 200%. At Euroffice Italia, I scaled the business from €1M to €6M in three years, while in the UK I re-ignited B2B growth through category management, dynamic pricing, and customer acquisition and retention. Across all roles, my focus has been consistent: connect commercial insight with execution to outperform the market. Today, I’m particularly focused on how tech and AI can be embedded across pricing, promotions, SEO/GEO/AEO, forecasting, and customer experience. AI is not just a tool—it’s a key driver of efficiency, precision, and sustainable growth. I thrive in fast-moving environments where innovation, data, and execution come together to deliver real impact. As a leader, I focus on unlocking potential—placing people in their strengths and driving performance from good to great. If you’re scaling a business or strengthening your B2B position in Europe and want to explore how digital transformation and commercial precision can accelerate growth—let’s connect.
• As Head of Sales and Business Development at Italchimica srl, I lead initiatives to drive growth in the Business and Workplace Supplies Industry across NW- Europe. • I focus on strengthening partnerships, particularly in the workplace and hospitality sector, leveraging our flagship brand Sanitec - Made in Italy • My role involves executing strategies that align with Italchimica's vision of innovation and sustainability, ensuring consistent performance and future growth.
Industry: Workplace, Business Supplies and Office Supplies / Office Products Industry. E-commerce, Digital Marketing & Trading, Category mngt, CRM and Sales Development. Managing Director of the group's direct brands, Euroffice and UK Office Direct. Rejoined in June 2023, leading the group's flagship brands as they seek accelerated growth opportunities. Responsible for overall business management (Mission, Vision, Strategy, Objectives and Tactics), manage the P&L, HR / Team management, Category Management, Trading (Pricing and Promotions), CRM (Customer acquisition and retention). At Euroffice Ltd, my team was at the forefront of workplace supply innovation, leading the charge in e-commerce, digital marketing, and CRM. We've adeptly navigated the digital landscape to enhance business customer experiences and drive growth. My tenure at Euroffice UK and UK Office Direct was marked by a relentless pursuit of digital excellence and strategic customer acquisition and retention, both key to solidifying our brand's market presence. My CRM strategic objective is to acquire better, retain smarter. Through disruptive acquisition tactics, personalised customer retention management in combination with product diversification to fuel active customer growth. Success is driven by the team of young professionals, masters in their own fields of expertise. Customer First, and Euroffice and UK Office Direct are both rated 'Excellent' on Trustpilot, Our customers overwhelmingly had a great experience with us. Customers consistently praise our trade companies for its efficient delivery service, often highlighting the speed and reliability with which orders arrive. Customers appreciate the competitive prices and the overall value for money, particularly on products. During my time at EOG I was Member of the Group's Executive Board and Shareholder of Euroffice Group.
Industry: Office Products, Visual Communication, B2B and B2C (marketplaces), Digital Strategy, OPI Manage the European sales team in implementing the sales, merchandising and category management strategy and tactics. Head of digital transformation and content management Defined and managed the global Amazon trading strategy and tactics, managed to grow the Amazon European business from 1 to 6 mio in 3 years time. Sales development of the Italian and Benelux office products market (PAN-EU accounts, local dealers & wholesalers), with over 280% growth in both regions accomplished in 4 years (excl. the pandamic). Director of Strategic Accounts and Business Development managing the PAN-EU accounts such as Lyreco, Staples, Adveo, Office Depot/RAJA, PBS Holding, Bruneau, VOW, Amazon and all local key Wholesalers and Dealers in Europe. European Marketplace strategy and implementation lead Member of the Senior Management Team
Industry: Office and Business Products, Visual Communication, B2B, Digital Strategy, OPI Responsible for the global digital transformation strategy and tactics as well as strategic account management, sales and business development for the Italian and Benelux Office Products Industry. Delivering category growth through all channels and product verticals. Head of Digital Marketing, Trading and Content Management Strategy and implementation Manage European Buying Groups and Alliances Re-ignite the global Amazon and Marketplace Business trading strategy and execution. Implemented Salsify as the new PIM across the globe for seamingless content integration with customers for all regions across the globe. Awarded with the EOPA 2018 Vendor Of The Year
Founded in 2010, we started as a privately held eCommerce business operating Gamekings.it, an online retailer specialising in games and consoles. Unlike many agencies, our roots are not theoretical. We built, launched, and scaled a real eCommerce business from the ground up — owning everything from platform development and online marketing to procurement, supply chain, pricing, and promotions. The Magento-based platform was designed and developed in-house, including custom integrations with Italian couriers such as Bartolini and multiple game wholesalers. What We Do Today? Today, we operate as an International Sales and eCommerce Consultancy Agency, working with both global and local organisations. With over 25 years of hands-on eCommerce experience, we help businesses: -Trade effectively across countries, channels and marketplaces -Improve pricing, promotions, and commercial performance Our core expertise lies in Digital Marketing and Trading, with a strong focus on SEM, SEO and GEO, and marketplace operations across Europe. Further we support and connect manufacturers' brands, products and services straight to resellers and dealers in the workplace supplies industry in UK, Benelux, Germany and Italy. With an European network and coverage we educate manufacturers, resellers and dealers about brands, products, promotions. We anticipate challenges and fine tunes our sales and marketing plan giving direction to our team in identifying and qualifying sales opportunities. We focus on finding more opportunities for our clients, creating an effective pipeline of prospects & converting these prospects into customers through the creation & execution of successful sales & marketing plans. Why Us -We’ve run eCommerce businesses and B2B Sales ourselves -Excesive network in the European Business Supplies Industry -We understand both online marketing, sales and commercial reality -We focus on profit, not vanity metrics -We act as partners, not slide-deck consultants
Industry: Online office supplies, Webdealer B2B, eCommerce, Digital Trading Strategy, Digital Marketing Strategy Job description: Responsible for eCommerce including Digital Marketing; SEA (PPC), Affiliate Marketing, Email Marketing and Amazon Marketplace. Category Management (Ranging / Sourcing and Merchandising), Customer Retention Marketing (CRM), Content Management, Dynamic Pricing and Online Trading for Euroffice Group. Developed and implemented a customer value segment strategy and delivered growth through pricing, promotion and service differentiation whilst reducing cost-of-sale significantly (ROI focussed). Staff: 20 employee’s Shareholder P.E. and member of the Sr. Management Team. EO Group represents Euroffice.co.uk, Euroffice.it, Euroffice.de and UKOfficedirect.co.uk.
Industry: Online office supplies, Wholesale B2B, eCommerce Job description: Responsible for online marketing management (PPC, Affiliates, Email and SEO), Sales Promotions, Pricing, CRM and Trading Strategy and tactics for Euroffice UK, UK Office Direct, Euroffice Italy and Euroffice Germany. Staff: 6 employee’s Shareholder P.E. and member of the Management Team