Danny.Young Bae Lee

Managing Director of Shilla Travel Retail HK

Hong Kong SAR

About

Experience

  • Managing Director at Shilla Travel Retail Hong Kong Ltd
    Aug 2024 - Present · 2 yrs

  • The Shilla Hotels & Resorts (15 yrs 8 mos)
    • Director of Fahion & Accessory, TR Division
      Feb 2023 - Aug 2024 · 1 yr 7 mos

      THE SHILLA DUTY FREE(A SAMSUNG GROUP COMPANY) DUTY FREE MERCHANDISING DIVISION Post: Buying and Merchandising. Position: Director of TR Fashion & Accessory Division Mission: - Establish team strategy(Year, Half Year) - Team Management(People management, Assessment) - Control budgeting(OTB) based on inventory level(By Brand, Sub category(Luxury Fashion, K-Fashion and Accessory), SKU level) - Co-Work with S&OP team and Shop Operation team - Establish JBP(Joint Business Plan) and negotiate with counterpart(Brand)

    • Director of Watch & Jewelry TR Division
      Apr 2022 - Jan 2023 · 10 mos

      THE SHILLA DUTY FREE(A SAMSUNG GROUP COMPANY) DUTY FREE MERCHANDISING DIVISION Post: Buying and Merchandising. Position: Director of TR Watch and Jewelry Division Mission: - Establish team strategy(Year, Half Year) - Team Management(People management, Assessment) - Control budgeting(OTB) based on inventory level(By Brand, Sub category(Luxury Jewelry, Luxury Watch, Fashion Jewelry and Fashion Watch), SKU level) - Co-Work with S&OP team and Shop Operation team - Establish JBP(Joint Business Plan) and negotiate with counterpart(Brand)

    • (Interim)Director of Int’l Cosmetic and Perfume Division
      Jan 2022 - Apr 2022 · 4 mos

      THE SHILLA DUTY FREE(A SAMSUNG GROUP COMPANY) DUTY FREE MERCHANDISING DIVISION Post: Buying and Merchandising. Position: (Interim)Director of Int’l Cosmetic and Perfume Division Mission: - Establish team strategy(Year, Half Year) - Team Management(People management, Assessment) - Control budgeting(OTB) based on inventory level(By Brand, Sub category(Skincare, Make-up, Perfume), SKU level) - Co-Work with S&OP team and Shop Operation team - Establish JPB(Joint Business Plan) and negotiate with counterpart(Brand)

  • Manager / Merchandiser at Bluebell
    Aug 2007 - Dec 2008 · 1 yr 5 mos

    Christian Dior Couture Korea Duty Free Div. MD Team [Operational Support] ∙ Prepare for seasonal OTB ∙ Report monthly sales to HQ Paris regarding sell through, sales & inventory, monthly reassessment, delivery status, inventory status and competitor sales ∙ Forecast sales target and analyze sales result ∙ Plan and coordinate delivery in terms of stock assortment with HQ ∙ Manage(transfer) stock for optimal stock level ∙ Operate 11 boutiques(downtown and airport boutique) [Store and Staff Management] ∙ Monitor and assess the performance of sales staff and plan incentive program ∙ Train new product and VM ∙ Others: recruiting staff, product repair, annual leave, etc [Communication] ∙ Communication activities such as publications, VMD

  • Manager / Merchandiser at Parfums Givenchy (JUNGDONG COSMETIC)
    Aug 2005 - Aug 2007 · 2 yrs 1 mo

    Parfums Givenchy MD Team [Operational Support] ∙ Monthly regular order/reorder (product, tester, sample and GWP) ∙ Annual/monthly order forecast based on the annual marketing(A&P) plan ∙ Control an inventory of each counter including tester and GWP ∙ Report monthly sales analysis to HQ Paris and AP HQ Singapore ∙ Update product information for Lotte.com and Shinsegae mall [Marketing] ∙ Provide new product information to magazine(Noblesse, Luxury, Vogue, etc) ∙ Co-promotion with Mercedes-Benz ∙ New product launching event at Hotel Park Hyatt [Store and Staff Management] ∙ Monitor and assess the performance of sales staff and plan incentive program ∙ Train new product and VM

  • Internship at IL COMMUNICATION
    Nov 2003 - Jun 2004 · 8 mos

    Visual Merchandising [Research] ∙ VM of Luxury brand(Faubourg St.-Honore, Avenue Montaigne, etc) ∙ Maison&Objet, Premiere vision(Paris) and Salone Internazionale del mobile(Milan) ∙ Analyze show window trend of luxury brand [Visual Merchandising] ∙ Participated in Marques Avenue outlet VM project