Haidian District, Beijing, China
• Achievement focused on account management professional with proven expertise in public relations, leadership, communication, and crisis management. Have an in-depth knowledge of Chinese media • Ability to relate to people from diverse background, stemming from the dynamic work and study environment, extensive travel experience and coupled with a fluency in English and Mandarin • Technical Skills: event planning, business analysis, budget planning, crisis and risk management
Responsible for crisis management and training; media relationship development and maintenance; and new project pitch and management.
Conducted market research independently, and wrote a report about the possibility of establishing a cost recovery program in OB/HRM area.
• Responsible for providing PR counsel and assistance to the clients, and helping them achieve business and communications goals. Managed media related projects including initiated projects, managed team, organized events, monitored performance, negotiated contracts, control budget and integrated resources. Led 40+ high profile projects during three years. • Media management of about 500 key auto media nationwide, including working with target media to pitch in-depth report and develop creative stories, maintaining the good relationship with KOL.
Responsible for media coordination and communication for BMW China and BMW Brilliance. • Tailored media strategy for relationship development and maintenance, and established a strong relationship with national media. Managed the media database (around 2000 media nationwide). • Provided the PR strategy and events support to BMW national dealers (72).
Responsible for brand communication and events management • Provided event service for the two influential events - “China Auto Service of Golden Wrench and Golden Thumb Award 2006” and “Top 10 China Auto Maintenance Equipment Industry 2006” • Auto parts Ads sale, readership management, organized target readers events such as test drives, parties