Montreal, Quebec, Canada
I find it very exciting to help build a company. Branding, Marketing & Strategy are my interests. Visual Content is what I do. Campaigns & Events are often how I ply my trade. Having worked in Private Sector, Political/Governmental, and NGO spheres my experience spans many facets of the communications landscape. My goal is to always tackle project challenges with creative solutions, you have to because the platforms evolve so fast, at the core though it's about great storytelling and leveraging that content to support business objectives. I like fun ... and above all I want to work with innovative & exciting clients.
Sample of projects: • Deloitte Canada/Deloitte Brazil CSR video series where they partnered with Habitat for Humanity (Worked with Deloitte's marketing team as a video editor, products for internal+external audiences) • Internal corporate communications video piece for a cosmetics multi-national • Community involvement video for a Canadian indigenous youth association • Keynote address for Jeanne Sauvé Foundation
Acquired by Porter & Sail January 2017 GuestDriven is a Mobile Guest Engagement platform that enables hotels to interact directly with guests via their mobile devices. Valuable marketing data, including guest preferences and behaviors, is passed to hoteliers, which can be leveraged to elevate guest experience and increase revenues by offering personalized perks, promotions and rewards. It's been a thrill to support Anthony and join the GuestDriven journey.
Responsible for online-video and was the in-house studio. Held same role for national leader's tour 2011 federal election. • Shot, edited and produced 230 video segments (occasional animations but mostly the leader; tour, speeches, statements, candid moments) • Post-production work on an additional 55 segments • Co-produced brand standards with the Graphic Designer of the Liberal Party following a visual identity refresh • Curated the YouTube presence: became 2nd Canadian politician to be a "YouTube partner" at zero cost - allowing better analytics + branded YouTube landing page and more.
*Devon Group was acquired by Edelman in 2014 General Assistant on the launch of “Toronto and the Greater Golden Horseshoe’s” winning bid to host the 2015 Pan Am Games. Coordinated development and launch of trilingual website. Developed briefing books, press releases and adaptations of content for web. Advised on content for publicity materials (print). Assisted in the domestic launch event, including insuring representation and attendance by a broad range of stakeholders. At Devon Group I also assisted on other ongoing files in similar roles.
Worked with the Foundation as a freelance consultant on a complete visual identity rebranding and communications outreach strategy. The center of which is a dynamic new web presence. The role included project development tasks including aiding in selection of the web and design firms to implement the vision.