La Crosse, Wisconsin, United States
I bring 15+ years of experience in business development and marketing, focused on turning strategy into measurable execution. I have led go to market planning, performance marketing, and customer journey optimization, with work that drives results while strengthening brand loyalty and long term impact. My approach is grounded in data and energized by relationships. I take the time to understand the nuances of each business so strategies are not just effective, but tailored, sustainable, and relevant. I am currently preparing for my PMP certification to add more structure and rigor to work I have been doing for years, particularly around planning, risk management, and delivery. My competitive mindset was shaped as a two sport collegiate athlete, where I learned the value of preparation, accountability, and adaptability. Outside of work, I stay active through trail running, yoga, mountain biking, swimming, and cross country skiing. I am drawn to mission driven organizations that value innovation, craftsmanship, and sustainability, focusing on work that leaves things better than we found them.
Executed strategic outreach to facilitate the expansion of the national dealer network for Roof Maxx's innovative roof rejuvenation solution Utilized consultative selling principles to establish foundational partnerships and manage early-stage client relationships, directly contributing to increased market penetration and pipeline development
Partnered with an expanding distribution business to optimize their go-to-market strategy as they pivot into new target markets. My focus involved: - Streamlining sales processes for enhanced efficiency and scalability - Leveraging LinkedIn Sales Navigator for targeted lead generation and market intelligence - Optimizing CRM integration to ensure robust data integration and actionable insights - Developing and delivering training & development programs to upskill teams Ultimately, working to drive qualified leads, enable scalable growth, and improve customer acquisition through a refined B2B sales approach
Supported expanding market penetration through distributor and dealer partnerships, generating $2M in annual revenue. Converted 200-250 leads per quarter with a 25% conversion rate Led a successful data cleansing project of 10,000+ records, eliminating redundancies and improving accuracy Reduced lead times by 10% and streamlined quoting and order fulfillment processes, enhancing overall customer satisfaction
Managed accounts generating annual revenue of $3M Successfully deployed 95% of digital signage projects on time and within budget, ensuring high client satisfaction Drove a 10% year-over-year revenue growth per account by identifying upselling opportunities in digital signage and merchandising solutions Maintained cross-functional collaboration efficiency with 5+ internal teams