Danny Lau Kok Cheng

Always looking out for new opportunities to improve.

Shah Alam, Selangor, Malaysia

About

A consistent result driven professional with proven track record with over 22 years of experience in MNC; exposed to many facets of the shipping business in different countries and respective unique business environment it thrives in. 8 years oversea experience in the Middle East and Taiwan apart from Malaysia and Singapore. Latest endeavour - joined the largest aluminium smelter in South East Asia, Press Metal. Continues to learn on job from different perspective as shipper. >> Short term goal is to explore industries apart from shipping and realize further what are ones potential. >> Experienced in managing teams from different backgrounds and nationalities emphasizing on empowerment, winning as a team and allowing each other the opportunity to take reasonable healthy risks in the execution. Had fair share of experience with day-to-day execution roles and maintaining sound decision making process when under pressure. Believer in continuous staff performance and development programs. >> Demonstrated abilities on taking on unique distinct roles and new initiatives; whereby instrumental to success of many local based / regional wide projects and new product developments both in terms of cost savings and top line revenue generation. >> Change management agent. >> Specialties: Keeping things simple, work on the problem statement as individual smaller blocks. Cost conscious and revenue driven; persistent and always challenging the status quo. Never say No attitude and always open minded on trying something new.

Experience

  • Press Metal Aluminium Holdings Berhad (Setia Alam, Malaysia)
    • Head of Supply Chain
      Sep 2020 - Present · 5 yrs 10 mos

      Direct reports = 23 staff. Key successes in this role which is 100% team effort; from the dedicated professionals at PMAHB:- (1) Continues to navigate the global supply chain challenges and C-19 lockdowns; with successful shipment delivery for each and every sales order received. (√) (2) Containerized volume of 21,000 teus in 2021. (√) (3) Breakbulk shipment (chartering) up from 70,000 MT to 320,000 MT in 2021. (√) (4) Cost recovery. (√) In 2022 - focusing on process improvement initiatives both in sales support and plant export yard logistics to further drive the cost savings agenda amidst inflationary environment. To achieve sales target of 1,000,000 metric ton.

    • Assistant General Manager, Special Projects and Logistics
      Mar 2020 - Aug 2020 · 6 mos

      Responsibilities includes:- 1) Sales Administration (19 staff) and customer support for annual sales 700K metric tons of finished goods aluminium material namely Ingot, PFA, Billet and Wirerods. 2) Procurement for containerized shipment with annual volume 20,000 to 22,000 teus. 3) Procurement (Chartering) for breakbulk shipments to Japan, Europe and Turkey. 4) Cost improvement through open tendering process. 5) Preparations to support Phase 3 (additional output of 300K metric tons).

  • A.P. Moller - Maersk (22 yrs 7 mos)
    • Head (GM) of Inland Operations (Malaysia, Singapore and Brunei)
      Jan 2010 - Jan 2019 · 9 yrs 1 mo

      Team size: 13-40; direct reporting to MD. · Proven track record in managing Supply Chain Management and Logistics for empty containers (and laden) across 15 locations around Malaysia, Singapore and Brunei with average 1,500 movements/day. • Instrumental with key business deliverables: Volume, Revenue, Cost cutting, Customer satisfaction, Organization productivity, Market share, Agency cost control, Business transformation. • Identified, developed and implemented projects related to Inland Operations including Indirect Procurement strategies and execution plans.

    • Assistant General Manager, Process Implementation & Projects
      Apr 2008 - Jan 2010 · 1 yr 10 mos

      Team size: 2; direct reporting to MD of LOC • Delivered West Central Asia area business results and objectives in Cost cutting, Customer satisfaction, Business transformation in according to company strategy. • Major achievements: o Implemented new setup; LOC function and concept across countries in the West Central Asia (Middle East countries) spanning from Ethiopia to Iran up to India and Pakistan. o Mapped the operational business model for new standard processes anchoring into SAP with integration of internal new operating system GLEO and SCEM process. o Responsible for transformational tasks migration to off-shore offices (similar to out-sourcing). o Introduced and developed new KPI’s to measure and sustain growth under new business model.

    • Country Manager (Bahrain) and General Manager, Saudi Arabia cluster Operations
      Jan 2006 - Mar 2008 · 2 yrs 3 mos

      Team size: 18; direct reporting to MD • Delivered business results and objectives for country cluster, including operational matters. Key business deliverables - Business growth. • Major achievements: o Instrumental in the annual 105% growth against budget both Imports and Exports. o Accomplished operational excellence even though from satellite office in Bahrain. o Streamlined and reduced cost exposure on depot cost, container repairs and trucking expenses. Averaging 2-3% per annum. o Succeeded with high staff productivity without additional headcount with increasing volume year on year.