London, England, United Kingdom
WORDS AREN’T ENOUGH. Let’s agree, most people aren’t waiting to hear what a brand has to say. The right to attention needs to be earned. At Alfred, we deliver strategic communications that is more than words, driving actions and reactions from the people you want to reach. With a broad diversity of team experience, we think beyond a moment in time and focus on human-fuelled ideas that result in lasting impact. This means our clients can ultimately mean that little bit more, more of the time. We’re an ambitious team of thinkers, doers, creators, and innovators who believe in going beyond the obvious, avoiding industry jargon and being unbound by channel. The team is packed with some of the top talent in the industry, loaded with energy, enthusiasm, and most importantly, a genuine love of what we do. Our clients include global brands looking to change perception, through to innovative start-ups with big ambitions. We are driven by the passion to deliver work that is more than words.
Headed up Nelson Bostock Group's digital and social agency Things With Wings. Overall responsibility for all day to day operations including PnL, business strategy, recruitment, pitching and delivery. Created and developed integrated teams across Nelson Bostock Group agencies to service clients across traditional PR as well as digital and social. Built Things With Wings team from the ground up, including the creation of client service and production teams. Grew the business on average +60% year on year with huge growth in FY13. Member of Group Management Board, responsible for setting group strategy for the wider organisation. Led the agency to win its first award in 2012, at the Social Buzz Awards followed by numerous nominations at the EMEA SABRE awards, Golden Hedgehog Awards and the Digi Awards. Agency lead across all major clients including; Toshiba, Universal, Canon and 505 Games.
Highlights - Main clients - (Diageo) - Smirnoff, Jose Cuervo, Morgans, Gordons & Bells - Developed an advocacy campaign for Jose Curevo with agency team - Smirnoff nightlife exchange project (global campaign management and local implementation) - Smirnoff website management - Various Facebook app builds for Smirnoff - Managed the creation of a Facebook game for Morgans, supported by Facebook media. Also developed KPIs based on conversion metrics, to set expectations pre-campaign
Highlights - Main clients - Muller & Coca-Cola - Wrote and developed digital strategy for Coca-cola's sponsorship property - Managed Muller.co.uk website rebuild - Implemented of a number of integrated/amplification projects for Muller products (light, corner, Cadbury etc) working with a cross-agency team
Highlights - Main clients - 505 Games, EA, EA Mobile, PlayStation, Fly Thomas Cook, MTV, Universal and Budweiser - Worked on large online advertising campaigns for EA, Universal and PlayStation (homepage takeovers, rich media video ads etc) - Developed online advertising toolkits for international distribution - Managed organic and paid for seeding campaigns - Planned and created social media campaigns for 505 Games - Created training documents for clients, brining them up to speed with digital advertising and technology