Francestown, New Hampshire, United States
Highly motivated, creative and versatile online/web marketing professional and data analyst with over 25 years of industry experience. Successful in search engine marketing (SEM/PPC) and search engine optimization (SEO). Experienced at integrating direct marketing efforts with online initiatives and tracking those results with analytics. Possesses a deep understanding of website usability and conversion optimization and its relation to company goals. A relentless problem solver.
Managed all marketing and e-commerce analytics. Worked with stakeholders throughout the company to get the data they need and provided feedback/analysis of that data. Developed custom solutions to marketing challenges.
Worked with a wide variety of clients from the tech industry to e-commerce to law where I applied over 20 years of marketing and analytics experience to improve their marketing efforts on various levels such as website design and organization, paid search campaigns, and social media.
Responsible for taking paid search to the next level and implementing and utilizing analytics across all marketing channels.
Built an email triage system using NLP, and other statistical methods, to accurately route emails to the correct departments reducing number of touches and increasing efficiencies.
Utilized machine learning and descriptive statistics to discover and highlight high cost members and identify potential flags and areas for savings