Minneapolis, Minnesota, United States
Strategic thinker who approaches media with an audience first approach. I get excited about bringing brand ideas to life in ways that truly resonate with consumers. I leverage my multi-channel media experience - broadcast, radio, print, OOH, OLV, digital, content, social, etc - to develop solutions that will drive optimal performance, without a channel bias.
Senior leader with direct reports managing relationship with media planning and buying agency and internal cross functional partners. Manage paid media strategy and planning teams overseeing key categories Home Theater, Major Appliances, Computing and Smart Home. In addition provide strategic oversight of annual Back to School drive time and Gen Z focused content streams. Oversaw development of highly customized program with the NFL and NFL Media positioning Best Buy as the official Home Entertainment sponsor of the NFL for the 2020, 2021 and 2022 seasons. Best Buy was awarded official sponsorship designation of the NFL Kickoff, with the program designed to encourage Home Theater upgrades as part of the anticipated return of football. https://corporate.bestbuy.com/best-buy-is-the-official-home-entertainment-destination-of-nfl-kickoff/
Clients - Retail: Buffalo Wild Wings, Duluth Trading Co CPG: Schwan's Consumer Brands (Red Baron, Freschetta, Bon Appetit, Tony's, Edwards, Mrs Smith's, Pagoda), Jack Link's, Matador, Squatch Sticks
Media lead for 2014 Adweek Media Plan of the Year for Subaru WRX/STi vehicle launch. http://www.adweek.com/news-gallery/advertising-branding/when-clients-let-media-agencies-take-risks-good-things-happen-updated-161309#campaign-spending-1-million-10-million-3 Client Experience: Subaru of America, Jack Link's, Kellogg School of Management.
Client Experience: SuperValu, Chex Cereal
Client Experience: SuperValu, Chex Cereal