San Diego Metropolitan Area
Quest Software enables enterprises to unlock the promise of AI by helping to build a foundation of AI-ready data, AI-powered identity and endpoint security and modern cloud-native platforms. More than 130,000 organizations - including 95% of the Fortune 500 trust Quest to drive transformation, minimize risk and unlock the full value of their data. I’m a Swiss Army knife for the Marketing Operations team—essential, adaptable, and filled with multi-functional magic! With me on board, you’ll unlock true value and make a real impact. I’m a powerhouse driving progress with a perfect mix of expertise, commitment, and a can-do attitude! 🌟 ESSENTIAL • I evaluate and implement top-notch Marketing and Sales tech solutions that arrive on time, under budget, and shine with quality! • I’m all about enhancing processes and systems to employ best practices, add value, and boost ROI! Drove successful lead generation campaigns resulting in $146 million Marketing-sourced bookings 💪 ADAPTABLE • I make sure every stakeholder is up-to-speed and advocate for the best sales cadence solution. Even when a different choice is made, I quickly pivot! Recent data showed we took a wrong turn, but no worries—I re-implemented the winning solution in just 2.5 weeks, empowering our business development reps to crush their meetings and pipeline goals quarter after quarter! • I’m continually staying ahead of the game with the latest trends and technology to keep us sharp! 🛠️ MULTI-FUNCTIONAL • Project management and collaboration? You bet I excel at both! • You can count on me for sharp analysis that enables swift and smart decision-making! • I dive deep into any issues, troubleshooting expertly and resolving underlying causes with laser-like attention to detail. Achieved a 240% increase in bookings by implementing best practices for Marketing and Sales teams, improved onboarding, customizing territory reporting, and optimizing pipelines “Danita is a world-class Marketing Operations professional… instrumental in helping new hires on- board quickly and successfully, helping ensure the data and systems run efficiently and effectively, and helping the team rapidly trouble-shoot any issues that arise.” CMO at Illumio, Karl van den Bergh Need world-class marketing operations, sales operations, or revenue operations expertise? Contact me: [email protected] (408) 348-8446 #MarketingOps #MarTech #SalesOps #RevenueOps #Salesforce #CRMStrategy #ProcessOptimization #BusinessAnalysis
• Collaborates with high-impact Marketing teams to drive pipeline generation campaigns, enable business development, assist demand generation, and empower field marketing and partner marketing, resulting in $146+ million Marketing-sourced bookings • Increased bookings by 240% over 10 years by driving Marketing and Sales team best practices thru onboarding effectiveness, tailored territory reporting, effective introductory mass emails to customers and prospects • Develops metrics dashboards/reports (300+ per quarter) to support Marketing and Sales decision-making and strategy; provides analysis for Business Development team by identifying performance coaching needs; provides Sales with territory insights for more effective onboarding and faster opportunity creation • Administers best-in-class Marketing and Sales platforms, delivers enhancements, evaluates alternatives, drives pilot programs, manages user acceptance testing, and drives operational efficiencies • Ensures global adoption of Marketing and Sales platforms through new hire training, new feature roll-out and ongoing support for 360 concurrent users (marketers, business development reps, sales executives, account managers, and sales engineers) • Acquires and enriches data for Marketing demand generation; ensures data hygiene thru exception handling; and optimizes Lead workflows to support hourly and daily Sales SLAs • Hires and manages college and graduate school interns (7)
• Administered monthly price lists of 1000+ SKUs to support sales reps worldwide with 7 geographically sensitive pricing models with targeted product margins • Provided product management reporting and analysis insights for product lifecycle, sales planning, promotions, and field marketing support
• IT ambassador for Salesforce and Business Intelligence data warehouse and reporting for Sales and Marketing; adept at building relationships with stakeholders and users • Managed support, development, and major initiatives across Sales, Marketing, and Channel teams • Defined business requirements, developed innovative solutions, and performed user acceptance testing to solve technical and business challenges including implementation of Salesforce CRM
• Managed re-engineered business processes, evaluated applications, developed requirements, designed enhancements, tested applications • Validated data and implemented data quality solutions • Trained users on new business processes and software solutions to meet sales and marketing goals • Implemented enterprise-wide applications via LAN, Intranet and Extranet • Facilitated ERP blueprinting requirements gathering workshops • Testing coordinator for CRM implementation with Microsoft SharePoint and data warehouse • Project manager for demand planning and forecasting solutions, customized CRM module for global distributor design registration and margin enhancement program for sales, marketing, and business partners, and global Supply Chain Visibility project using EDI and ERP applications to provide distributor, end customer, and contract manufacturer order, backorder, and forecast data for forecasting
• Managed successful implementation of new forecasting models with 70+ variables (McDonald's Corporation Logistics Integrator) to auto-propose refill orders for toys, perishable food items, and single-use supplies for 15,000+ retail restaurant locations, headquarters, distribution centers, warehouses and suppliers • Supervised/trained developers, analysts, contractors and consultants (5) • Managed application development maintenance, identified user requirements, wrote technical specifications, identified/documented business processes, developed test scripts, performed beta testing with software vendors/developers, performed user acceptance testing, validated data stores, and developed/delivered reporting outputs utilizing UNIX client/server, Oracle data warehouse and operational data stores using forecasting and statistical applications • Supported interim forecasting system application, forecast creation/validation, forecast retention/ archive, operational/promotional forecast accuracy measurements, location data validation, and scoped historical data gathering