Spain
Chief Revenue Officer with over a decade scaling B2B SaaS in the sports and media technology industry. Built the commercial operation at Blinkfire Analytics from early stage to approaching $10M ARR, across 40+ international markets. Direct experience closing and managing enterprise deals with LaLiga, WME/Endeavor, Liverpool FC, Arsenal, FC Barcelona, Liv Golf, Kroenke Sports, Manchester United, AC Milan, Real Madrid, Two Circles, DAZN, HP, Mercedes-Benz, Qatar Airways, and 200+ other rights holders, clubs, federations, agencies, and global brands. Areas of focus: — International go-to-market strategy across EMEA, LATAM, and North America — Enterprise sales with complex B2B cycles and institutional buyers — Building and leading distributed commercial teams across multiple geographies — Commercial leadership in sports technology, media analytics, and sponsorship measurement Long-standing involvement with the Sports Management Master's Program at Universitat Politècnica de València (UPV), first as a student and, since 2014, as guest lecturer on digital sales strategy, sponsorship measurement, and sports business. Also invited speaker at executive programs at Universidad Europea and LaLiga Business School. Fluent in English and Spanish. Based in Valencia, Spain.
Leading global commercial operations for a B2B SaaS platform serving the sports and media industry. — Overall responsibility for revenue strategy, sales, renewals, and international expansion — Leading distributed commercial team across Europe, Americas, and Asia-Pacific — Managing enterprise accounts including major federations, leagues, clubs, media agencies, and global brands — Owning go-to-market strategy and international rollout across 40+ markets — Driving pricing strategy, contract negotiation, and key account management for top-tier clients
Led the commercial scaling of Blinkfire Analytics through its growth phase. — Built and managed international sales organization across EMEA, LATAM, and North America — Closed enterprise deals with top-tier clients including Premier League clubs, federations, F1 teams, global media agencies, and major sponsors — Established commercial operations playbook for expansion into new markets and verticals — Directly led strategic accounts and large deal negotiations — Recruited, trained, and managed distributed sales team across multiple geographies
Led commercial strategy and sales execution across Europe and Latin America for Blinkfire Analytics, a B2B SaaS platform providing social media and sponsorship analytics for professional sports organizations, athletes, agencies, and global brands. — Opened and scaled commercial operations in key European and LATAM markets — Directly managed relationships with leagues, clubs, federations, and sports rights holders — Built foundational sales processes and early team structure for international expansion — Closed strategic enterprise deals that became reference accounts for future growth
Develop knowledge and skills to acquire the necessary to make the relevant decisions and successfully manage a company that operates in the sports market.