Miami, Florida, United States
Advertising, tech, and people are at the heart of everything I do. CartographAI brings together the last 15+ years of my work. A new platform that connects enterprise clients and best-in-class technology providers across marketing and advertising. It’s built around a vetted marketplace, with compounding intelligence and real operator expertise. In parallel, I serve as a Senior Advisor at McKinsey & Co. focused on advertising, media, and technology, supporting buy-side, sell-side, and private equity clients. Previously: • At Aperiam VC, I led the platform team, across investments and growth in AdTech and MarTech. • At Uber Advertising, I led teams driving growth by aligning product, GTM, and partnerships. • At Amazon Ads, I led teams building tech for advertisers across CTV and retail media. • At P&G, I built and matched enterprise tech solutions to brand needs across the globe • For my PhD, I dove deep into engineering and data science to manage risk and uncertainty. I enjoy fractional engagements where I can drive innovation, build mutually beneficial relationships, and deliver outstanding results under tight deadlines. Additional highlights: • LinkedIn Top Voice (2023-today) for the contributions in the space of advertising, media and tech • AdAge 40 under 40 honoree (2020), AMA 4 under 40 honoree (2022) • Adweek Mediaweek Council Executive Member (2020-2023) • Author of industry thought-leadership bylines (AdWeek, AdExchanger, ANA), case studies (Harvard Business School) and academic articles (International Journal on Media Management) The views and opinions expressed in my LinkedIn posts and profiles are my own and not those of any of my current, previous, or future employers or LinkedIn; are subject to change with market conditions; and are not meant as investment advice.
Strategic advisory helping clients navigate growth, disruption, and digital transformation, with a specific focus on AdTech, MarTech, Digital Media, Retail Media, Agencies and Brands.
Independent Board Director, helping with GTM, partnership, vertical and product strategy
Co-founded CartographAI: a vendor intelligence platform that brings structure and clarity to AdTech and MarTech. For brands: Discover, assess and compare 1000+ vendors across 40+ categories. Neutral, expert-led assessments for faster and better-informed tech decisions. For vendors: Qualified visibility with the right brand customers and buyers, at scale. Free for brands and agencies. No pay-to-play www.cartographai.co
Leading and coaching a rockstar team of individuals who drive the growth of Uber Eats advertising, with a specific focus on restaurants and CPG advertisers. Growing our retail media networks with a focus on product strategy, go-to-market, performance media, innovative partnerships, and driving scaled cross-functional initiatives.
Aperiam is a Venture Capital firm focused on AdTech and MarTech, with a platform driving long-term growth for its portfolio companies, by bringing operating expertise in product strategy, GTM, partnerships & innovation.
Limited Partner and expert advisor to Aperiam Ventures: a seed VC focused on AdTech and MarTech.