Alcamo, Sicily, Italy
Growth Strategist with a vast experience working with renowned brands like Lenovo, Zurich Insurance Group, and PUMA. My goal is to leverage my analytical and creative abilities in the marketing industry to formulate impactful strategies that foster strong connections between brands and consumers.
- Scaling acquisition through paid and outbound channels - Driving monetization via sponsorships and performance-based deals - Managing partnerships with media brands and creators - Collaborating with agencies to identify and secure new strategic partners - Analyzing performance and optimizing campaigns based on data - Testing new growth strategies to unlock revenue opportunities
- Collaborating with cross-functional teams to develop comprehensive media strategies aligned with business objectives, incorporating market trends and audience insights. - Utilizing advanced analytics tools and methodologies to track and analyze campaign performance metrics, optimizing media spend and ROI. - Staying abreast of emerging technologies and industry developments to continuously refine media strategies and maintain a competitive edge.
- Developing strategies and tactics to boost the company’s reputation and drive qualified traffic; - Deploying successful marketing campaigns from ideation to execution; - Measure and report on the performance of marketing campaigns, gain insight and assess against goals; - Analyze consumer behavior and adjust advertising campaigns accordingly.
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals; - Analyze consumer behavior and adjust advertising campaigns accordingly; - Developing strategies and tactics to boost the company’s reputation and drive qualified traffic;- - Deploying successful marketing campaigns from ideation to execution; - Experimenting with various organic and paid acquisition channels; - Build strategic relationships and partner with key industry players, agencies and vendors.
- Develop solutions to meet clients’ brand objectives based on consumer insight and data; - Research products, services and current strategies to identify new opportunities; - Designing and budgeting social media strategies to achieve marketing targets (e.g. ROAS, traffic); - Managing and publishing original high quality content on social platforms; - Analyze and report on social campaigns; - Stay up-to-date with digital technologies developments.
- Provide end-to-end project management - Scope project requirements and prepare budget - Develop a detailed project plan and monitor progress - Collaborate with internal teams to design, develop and implement digital projects - Deliver projects on time ensuring quality standards are met - Develop support documentation including risk logs and requirement specifications - Communicate with the team and ensure all members are on board with delegated tasks - Highlight potential risks or malfunctions and act proactively to resolve issues - Seek opportunities for improvement and suggest new projects - Identify new business opportunities - Seek out the appropriate contact in an organisation - Translate documents from Italian into English and viceversa
- Managing the implementation, tracking and measurement of integrated marketing campaigns, on time and within budget.