San Diego, California, United States
Experienced product professional with a decade of expertise in Machine Learning/AI and E-commerce end user applications in tech companies from Series B startups to large Big Tech companies. Dedicated to successful new product/market launches and superior user experiences. Recently graduated from a two-year master’s in Integrated Product Design at the University of Pennsylvania to refine skills in design thinking methodologies, hardware and software engineering and prototyping for high-tech product development and management. Interested in the future of how humans interact with machines and in content recommendation algorithms. - Skills: Product and project management, product strategy and vision, roadmap planning, prioritization, innovation processes, new product and market launches, user interviews, data analytics, design thinking methodologies, synthesis and idea generation based on user insights, prototyping of physical and digital products, user testing, written and oral communication, problem solving, interdisciplinary and multicultural teamwork, voice interface design and UX. - Tools: MS Office/Google Suite, Figma, JIRA, Trello (proficient). SQL, Tableau, CAD 3D software (intermediate). C++ for hardware prototyping (basic). - Languages: Spanish (native), English (fluent), German (intermediate), French (intermediate).
Intuit is a leading financial technology company that powers prosperity for over 100 million consumers and small businesses worldwide through its flagship products TurboTax, QuickBooks, Credit Karma, and MailChimp. In my role at Intuit, and in the context of products and tools aimed at both end customers and internal users of Intuit platforms, I: - Design and bring to market revenue-generating, customer-driven software products and services that deliver great customer experiences, in accordance with stated business and technical objectives. - Identify market opportunities through customer research and insights, and own the product lifecycle from requirements gathering through production and release. - Work with technical teams (Al, engineering and other product teams) to improve ecosystem growth and retention, by driving technical projects, including the definition of new applications of pre-existing Machine Learning models and the specification of new ones that are tailored to the use cases at hand. - Drive cross-functional strategy and execution, from requirements to delivery and ensure the offerings deliver on time with high quality for my area of ownership.
Tambor AI turns audience data into clear, actionable creative strategies that help marketers captivate their audience, free them from lengthy data analysis and launch their creative process. - Spearheaded comprehensive user and market research initiatives, generating actionable insights that directly shaped product features and enhanced overall value proposition. - Played a key role in strategic roadmap development and feature prioritization, aligning product evolution with market demands and business objectives. - Established and implemented customer experience Objectives and Key Results (OKRs), driving targeted improvement projects that resulted in measurable gains in user satisfaction and retention. - Developed and implemented data-driven processes for determining optimal pricing strategies, balancing market competitiveness with revenue optimization.
Joined the Product team as the first Product Manager, reporting directly to the Sr. Director of Voice Experience to help the organization launch Sonos Voice Control, its proprietary, private by design voice interface. - Owned and delivered the 50+ end user voice UX flows constituting the initial Sonos Voice Control experience, collaborating with machine learning, software development, and linguistics teams to surpass cloud alternatives. - Led data analytics for Sonos Voice Control, implementing automation processes that cut analysis time by 50% and informed critical pre-launch decisions for product features and definitions.
Worked in a small team that looked into the future of voice user interface experience, especially around applications of machine learning. - Spearheaded the conception and prototyping of voice query identification systems without activation words, leading to two patents and integrating inventions into the company's tech roadmap (see 'Intellectual Property” section). - Developed product features and validated UX with 10+ prototypes, guiding long-term technical plans for machine learning and software teams. - Advised the VP of Voice Experience on voice interface UX to define the initial Sonos Voice Control product strategy and scope.
Series B startup offering a private by design AI voice platform running on device. Acquired by Sonos in November 2019. - Led a task force (Machine Learning, Software Development, Linguistics) delivering an on-device music voice interface demo, attracting Sonos' attention for startup acquisition within a year of the start of the project. - Designed and delivered 20+ voice interfaces for smart home and music use cases for Fortune 500 and startup clients generating $300k+ in revenue. - Established comprehensive roadmaps for the embedded software and machine learning teams, addressing specific needs of 10+ large enterprise clients.
Joined as employee #2 of Alexa in all of Amazon EU and was part of the launch of the first Amazon Echo devices in the UK. - Led the UK Alexa Beta program, gathering insights from 2,000+ users, ensuring desired UX and performance by the planned launch date. - Automated data analytics for the global Alexa Beta organization, informing decisions of 50+ employees and freeing ~5% of UK Beta team weekly resources. - Selected as UX role model, serving as Working Backwards Coach (0.5% of Amazon UK corporate employee base).
Local owner of customer experience for the Movies & TV, Physical and Digital Music on Amazon.es, leading projects around website, email, promotions, product launches, plus negotiations with vendors around T&Cs. - Negotiated business terms and promotions with main music labels, securing $30k+ in marketing investment and lowering product costs by ~2% YoY. - Orchestrated the launch of festival ticket sales on Amazon EU, aligning executive support and cross-functional teams; achieved over $300k in revenue, contributing ~7% to category profits and a 4.4-star product rating. - Selected as Email marketing bar raiser and Homepage content bar raiser (2% of Amazon Spain corporate employee base).
Hired as one of the first 30 employees of Amazon Spain, initially as an intern and then kept as full-time employee. Local owner of customer experience for Movies & TV on Amazon.es, leading projects around website, email, promotions, product launches, etc. - Grew the buyable selection by 30k+ products, and enhanced product page info for 40k+ pre-existing products via feed integrations (+4% conversion YoY). - Revamped the email marketing system, resulting in a 2x boost in monthly delivery volume to 100k emails/month and maintaining a ~5% conversion rate. - Improved category search and browse experience, enhancing product discoverability from search engine, homepage and category page traffic (+27% YoY). - Created process for monthly promotions: multiplied selection by 4x, halved work time, increased category revenue by ~10% while maintaining profitability.