Miami, Florida, United States
I grew up in Latin America and built my career understanding it from the inside. Not from a headquarters. From the market itself. Over 16 years of progressive leadership across consumer electronics, telecom, home appliances, and CPG, I learned that the best marketing results are not built by strategies alone. They are built by teams that believe in what they are doing. That is why I have always invested as much in people as in the plan. What I bring: - > Cultural intelligence built across 11 countries, combined with the commercial instinct to turn that knowledge into revenue - > A builder's track record: I have entered organizations without a roadmap, built the function from zero, and left each one stronger than I found it - > Financial fluency rooted in FP&A and product management before transitioning into brand and commercial leadership - > The ability to activate the right team, technology, vendor ecosystem, and channel relationships to close the gap between a brand and the person it was made for - > A continental network and market experience. - > U.S. citizenship, no sponsorship needed. If you are building a brand that needs to be not just visible but genuinely felt across Latin America or the US, let's connect.
At Trigger, I lead the client success and value delivery efforts that help companies transform their finance, accounting, and operational capabilities. I guide CEOs and CFOs through Trigger’s four strategic journeys—Growth, Exit Readiness, Bootstrapping, and Funding—ensuring they have the clarity, infrastructure, and insights needed to unlock valuation and operational leverage. By implementing Trigger’s Value Creation Engine™, I help partners strengthen EBITDA, improve forecast accuracy, and speed up decision cycles. My role centers on aligning leadership priorities with the right systems, talent, and processes so companies can scale with confidence. Key Contributions: • Drove successful implementations across diverse companies, from founder-led to PE-backed organizations. • Helped clients achieve measurable outcomes, including a 50%+ reduction in month-end close cycles. • Ensured seamless adoption of integrated financial and operational workflows that support scalable growth. • Strengthened leadership visibility and confidence through structured reporting, scenario planning, and KPI management.
At Grupo Neria—one of Mexico’s fastest-growing food producers celebrated for technological innovation and sustainable practices—I advise leadership on brand and product marketing strategies that drive market leadership and operational excellence. Leveraging advanced data analytics, customer insights, and AI-powered content strategies, I deliver transformative marketing solutions that enhance brand recognition, optimize campaign performance, and boost ROI. Key Accomplishments: -> Brand Architecture Transformation: Reengineered the brand framework using deep customer insights and data analytics. -> Mentorship, Brand Leadership, and efficient Agency Management. -> Team creation and project flow optimization. -> AI-Enhanced Content Strategy. -> Integrated Marketing Roadmap. -> Operational Efficiency: Streamlined cross-functional collaboration to accelerate campaign rollouts. -> Global Event Activation. -> Content Strategy.
Led a multimillion-dollar global brand transformation for the iconic Stanley brand by leveraging customer insights and advanced data analytics to redefine brand messaging and drive innovation including AI-product functionalities. Focused on aligning global and regional strategies to optimize multi-channel campaigns and maximize ROI. Key Accomplishments: -> Global Rebranding: Directed a comprehensive rebranding initiative that boosted brand visibility through integrated, data-driven marketing strategies. -> Product Innovation: Collaborated with insights, design, and product teams to develop voice-command-enabled tools. -> Operational Efficiency: Streamlined global and regional marketing efforts, creating synergies across campaigns and enhancing operational efficiency in 4 continents. -> ROI Optimization: Developed robust financial models to evaluate marketing investments, ensuring budget efficiency and driving measurable ROI improvements. -> Stakeholder Engagement: Built and nurtured strategic partnerships.
I drove comprehensive business strategy and execution, resulting in significant annual net profit growth and market expansion. I led a high-performing team in designing innovative, multi-channel media campaigns that maximized client ROI and enhanced overall campaign effectiveness. By integrating advanced Visual Identity Systems, I boosted brand consistency and recognition across our diverse client portfolio. Additionally, I cultivated strategic partnerships and high-impact collaborations, tripling brand partnerships and elevating our market presence. Key Accomplishments: -> Strategic Business Growth: Developed and executed robust business strategies that aligned sales and marketing initiatives, driving substantial net-profit increases. -> ROI & Media Optimization: Directed a dynamic team to create innovative media planning strategies that significantly enhanced client ROI and optimized campaign performance. -> Brand Identity Enhancement: Spearheaded the integration of Visual Identity Systems, resulting in heightened brand consistency and stronger market recognition. -> Partnership Expansion: Cultivated strategic relationships and forged high-impact collaborations that tripled brand partnerships and expanded market presence.
In my role as a Strategic Marketing Consultant for a leading global consumer technology firm, I provided expert guidance to drive market leadership across Latin America. Leveraging customer insights and competitive analysis, I developed tailored go-to-market strategies for key markets including Mexico, Colombia, Peru, and Chile—resulting in a transformative turnaround of market positioning. -> Delivered a 125% YoY sales growth, securing the #1 brand position in competitive Latin American markets. -> Developed and executed go-to-market strategies, product launches, and integrated campaigns that generated 10X higher engagement than competitors. -> Applied data-driven insights to design and implement comprehensive media strategies, significantly enhancing brand awareness and market penetration. -> Cultivated strategic relationships with industry influencers and opinion leaders, bolstering brand credibility and advocacy. -> Acted as a trusted product ambassador, aligning stakeholders across the region with the firm’s vision and driving sustained brand loyalty.