San Jose, California, United States
Daniel has over a decade of experience in the tech industry and is passionate about changing the way we live through technology and innovation. Daniel is currently the Director of IoT Products at Nestle Purina, building products that engage pets and owners in new delightful ways. Previously, Daniel lead product management and marketing teams at a wide array of disruptive companies such as View, Sonic Energy and Sengled. His responsibilities include product management, marketing, and launching award-winning products that generated revenues exceeding hundreds of million dollars. Daniel has a proven track record of working cross-functionally in both mature and startup environments to grow the business. Daniel graduated from UC Berkeley with a B.S. in Electrical Engineering and Computer Science in 2006 and received his MBA from UCLA Anderson School of Management in 2015. Specialties: IoT, Wireless charging, Smart Home products, content creation, agency management, product management, brand strategy, marketing strategy, market research, product definition, international business, business development, new business growth, consumer electronics, high tech, sales/field training, pricing negotiation, channel management
Leading Petivity, a new brand within the Purina portfolio building award-winning pet tech products that help pet owners be more proactive and help pets live longer healthier lives.
Helping startups seize the opportunity, properly
Creating delightful human environments
Power, always, anywhere
Check out our award winning products @ https://us.sengled.com/ Leading product marketing at Sengled with additional responsibilities in product management and business development. • Develop and implement marketing strategies for four distinct Smart Home product lines. • Craft marketing messages and guide developments of corresponding assets for each product to target specific customer segments and reinforce product positioning. • Responsible for final sign-off on product packaging, online and offline creative content as well as retail displays. • Build marketing models as well as conduct market research for product and strategy validation. • Own the go-to-market process to involving cross-departmental stakeholder sign-offs, channel placement and management, and sales training. • Oversee strategy for retail partners as well as provide training for sale associates to drive higher offline sales. • Establish partnerships with leading ecosystem partners such as Amazon, Samsung and Google for technical integration, as well as local utility companies and city governments to increase brand awareness