Bradenton, Florida, United States
Gold Effie award-winning product marketing professional specializing in applying AI in healthcare, SaaS, and B2B GTM strategies. I build integrated marketing communications plans and campaigns, lead cross-functional launches, and create messaging that produces measurable impact. My work has driven results like 43,000 new ACA enrollments, 100% pipeline growth, 30% increases in MQLs, 20% NPS gains, and a 90% decrease in labor hours. Whether leading product positioning, demand generation, or lifecycle marketing, I bring a data-driven, customer-centric approach that consistently accelerates revenue and strengthens brand performance using the power of AI.
Partner with organizations to integrate Generative AI into modern marketing strategies and workflows. Completed marketing audit and strategic plan for an education institution that helped grow enrollment by 20%. Developed personas, value props, and messaging for a musician that helped grow their audience 300% in a year. Conduct audience research and market analysis to develop buyer personas, messaging frameworks, and differentiated value propositions. Support teams with strategic planning, product narrative development, positioning, and AI-assisted marketing processes that improve content creation and go-to-market execution.
Led product marketing initiatives that doubled sales pipeline growth and launched new products that exceeded lead generation goals by 50%. Improved webinar engagement using AI-driven strategies that consistently generated 40%+ engagement rates. Managed cross-functional GTM launches, including product positioning, training, event marketing, and sales enablement. Developed messaging frameworks, personas, and value propositions for health insurance products while supporting Sales with pitch decks, demo scripts, collateral, web content, FAQs, and thought leadership. Also managed an AI-powered digital asset management system and conducted AI-assisted market research and competitive analysis.
Served as a full-time caregiver for aging parents during a significant medical transition, managing healthcare coordination, logistics, financial administration, scheduling, and family support responsibilities. Continued professional development and stayed engaged with industry trends and evolving marketing technologies throughout this period.
Collaborated with cross-functional stakeholders to develop a streamlined marketing funnel that consolidated 98% of incoming requests into a more efficient workflow. Managed a $600,000 marketing budget for the new member empowerment division and oversaw campaign planning, optimization, reporting, budgeting, and A/B testing initiatives. Also led the migration of marketing assets into a Bynder digital asset management system.
Established and led a new product marketing function that delivered 62 projects within four months. Developed email campaigns that achieved open rates up to 66% and click-through rates of 26%. Created broker engagement strategies that filled webinars and increased sales pipeline growth by 30%. Collaborated with Sales, Product, and executive leadership teams to develop go-to-market strategies and presentations.