Singapore
Experienced in building and launching digital and social media products across consumer and B2B markets, including entertainment, e-commerce, and telecommunications. I work across product, marketing, and go-to-market strategy, with a focus on turning innovative ideas into scalable products. Constantly curious, I enjoy challenging the status quo and expanding both my business and technical expertise.
I strategise, manage and execute product launch strategies to introduce TikTok's products and features to users globally. Owned the global product strategy for TikTok’s AI (Seedance and Seedream), Creation and Local Services portfolio, defining messaging territories, user lifecycles and paid amplification across APAC, US & EU.
Gamification is the application of game design elements and principles to non-gaming environment in order to drive user engagement and retention. • Manage and roll out new games and features across Singapore, Malaysia, Thailand, Taiwan, Indonesia, Vietnam, Philippines, Brazil and Mexico • Perform weekly bottomline analysis and management reporting to drive Revenue and maintain games profitability
• Responsible for Customer Lifecycle Management and Campaign Implementation • Drive customer ARPU via upsell, cross-sell and retention campaigns across entire Singapore Prepaid Base through segment targeting • Drive Singtel Rewards Program penetration to improve digital customer engagement • Perform market analysis to gather insights on customer needs, market trends and campaign performance. Proficient in SQL. • Management of front-end channels such as Prepaid App (hi!App), Prepaid Website (hi!Account), USSD and IVR
• Complete daily BAU for Client List Screening and Employee Compliance & Regulatory Reporting • Conducted Risk & Control Self-Assessment and improved Service Level Agreement by 2 working days • Launched the first J.P. Morgan ToastMasters Club APAC in Singapore