United States
Dan Fernandez is a recognized leader in digital marketing and branding with 15+ years of hospitality experience across luxury and lifestyle segments. He has led high-performing teams at top hospitality agencies and guided digital strategies for iconic properties, including Hotel Del Coronado, The Broadmoor, and The Breakers. His portfolio also spans luxury brands such as Rosewood, The Standard, and Montage. Known for championing passionate, curious talent, Dan fosters innovation and a culture of excellence. He currently serves as Vice President of Digital Marketing at Concord Hospitality and holds marketing advisory board positions at HSMAI, Hilton, and Marriott, helping shape the future of hospitality marketing. Honored as one of HSMAI’s 2025 Top 25 Extraordinary Minds, Dan continues to push boundaries in digital strategy and brand engagement.
At Concord, I lead an experienced and dedicated team of digital marketing and hospitality experts. We support our hotels with 'all things digital', executing innovative solutions allowing us to consistently outperform the comp set. We strive to provide a seamless and polished experience for our guests, maximize revenues for our hotels and collaborate with all other teams - driving toward unified goals. I am also dedicated to the never ending goal of making sure Concord maintains the best culture in the business! Living out Concord's Leadership Commitments 24/7 - 365.
At Cendyn, I lead an amazing team of passionate digital hospitality experts who develop and innovate tailored digital marketing solutions for each of their clients. All members of the team are Google Certified Experts: - Strategy + Planning: Our team of experienced strategic analysts uncover valuable insights for each of their hotels, learning from the data and optimizing accordingly. They are experts in programmatic solutions that allow them to effectively and successfully compete for our clients best guests. They interface closely with our CRM team to learn and analyze each of their properties Best Guest Profiles to maximize return. - Search Engine Marketing + Optimization: Our dedicated SEM/SEO analysts continuously work to ensure their hotels are highly ranked for relevant search terms both paid and organically. They closely monitor website and paid search performance to identify efficiencies and trends to capitalize on, all while staying on top of the last algorithm updates to ensure ongoing success. - Social Media: Our social media team ensures their clients social presence is not only engaging but integrated across all channels. They monitor trends and optimize across all social media platforms while protecting their hotel's reputation. They also develop custom social advertising solutions that influence travelers and generate social media buzz. - Advertising Operations: Data Intelligence is at the core of everything we do. Our Ad Ops team allows us to capitalize on this data through state of the art centralized tracking and reporting systems to ensure every interaction and conversion is tracked across all channels and screens, tracking the entire guest life cycle as well as attribution paths. - New Business Development: Prior to beginning marketing efforts for a new property we extensively research market conditions, competitors and key differentiators enabling our experts to develop a strategic digital marketing plan that makes an impact day 1.
Client Set: Travel: Atlantis Paradise Island Automotive: Pep Boys and Various Automotive Dealerships Medical: Oband and DentalWorks QSR: Captain D's and White Castle Fashion: Lane Bryant CPG: George Foreman Grills