Rio de Janeiro, Brazil
Product and Growth executive with 17+ years of experience leading digital transformation, subscription ecosystems, marketplaces and ecommerce platforms across media, telecom and retail industries. Strong track record driving product strategy, monetization, customer experience and growth initiatives in high-scale digital businesses, operating across acquisition, retention, personalization and AI-driven experiences. Experienced leading Product Managers and cross-functional squads composed of Engineering, Data, CRM, UX, Commercial and Growth teams, balancing business impact, platform scalability and customer-centric innovation. Core expertise across: Product Strategy • Growth • Marketplace • Subscription Business • Monetization • AI & Personalization • Product Operations • Ecommerce • Customer Lifecycle • Digital Transformation • Delivery management • Retail Product Strategy • Omnichannel Experience • Franchise • Retail Product Strategy • Head of Product • Senior Group Product Manager
Led digital transformation initiatives focused on digital payments, ecommerce experiences and customer lifecycle evolution for Giro recharge platforms. Owned product roadmap, CRM integration, digital channel growth and migration initiatives from physical to digital channels. 𝗦𝗲𝗹𝗲𝗰𝘁𝗲𝗱 𝗜𝗺𝗽𝗮𝗰𝘁 [YoY] • App Revenue Share: 6.4% → 11.5% • Registered Base Growth: +110% • Digital Payment Share: 3.2% → 6.8% • Store Rating Improvement: 1.4 → 4.3
Led initiatives across Marketplace, CRM, Ecommerce Growth and Product Operations for Americanas, Submarino and Shoptime ecosystems. Worked on marketplace expansion, customer lifecycle optimization, app growth, monetization and digital transformation initiatives. 𝗦𝗲𝗹𝗲𝗰𝘁𝗲𝗱 𝗜𝗺𝗽𝗮𝗰𝘁 [YoY] • Marketplace Assortment: +135% • Sellers Base: +90% • 3P Traffic Growth: +129% • App Revenue Share: 16% → 25% • Monthly Downloads: +42% • Furniture GMV: +18% • Automotive Traffic: +36%