Greater Chicago Area
I am 'both-sides' brained! A dynamic, strategic, and results-oriented marketing professional with 15+ years’ experience in B2B marketing, communications, sales enablement, and consulting. Superior creative skills with an analytic acumen, I fuse impactful marketing tactics with data-rich segmentation and insight. I am a proven leader in developing and driving effective marketing campaigns and strategies to build a strong reputation in the marketplace, recognized for local/national industry leadership and op-ed contributions.
Excited to bring my 14 years experience in marketing automation at NTT DATA North America to the global effort to consolidate marketing technology stacks for one global NTT DATA, Inc.
NTT DATA is a top 10 global IT services provider. We help companies of all sizes to flex their business, enabling them to capitalize on opportunities and manage risk faster and more efficiently. I launch, maintain, and lead omnichannel external communication strategies including: multi-touch email drip programs, online form, webinar, and microsite programs, direct and high impact mailings. I bridged a long-standing gap with the sales organization and established company-first integration with Salesforce CRM, thereby arming salesforce with a direct line of sight into active email programs, campaign enrollment, personalization, and related activity metrics. I implemented weekly data integrity review protocols that immediately reduced CRM by 37% bad/inactive data and established company-first event traceability and ROI metrics, providing senior leadership with crucial go/no-go decision making historical data.
As a board of trustee member, I provide guidance in attracting, educating and placing top business studients by continuously improving and supporting the teaching of world-class direct/interactive marketing
Led growing sales and marketing staff while guiding the company through a transition in market positioning from direct mail to fully interactive marketing services provider. Marketing: •Authored corporate marketing plan encompassing annual sales forecasts, event planning and the identification of new business growth markets •Developed and managed sales and marketing budgets •Built a go-to-market strategy for entrance into the email-marketing service category •Negotiated contracts and volumes with major industry data compilers and vendors to ensure the most competitive pricing possible on behalf of the sales staff and clients Product Development: •Developed "Qual.TRAC" - a comprehensive suite of database services designed to convert raw transactional data into dynamic actionable business intelligence •Tailored a suite of healthcare-specific solutions to drastically reduce the cost of managing patient data (IQ∙Systemix) •Devised an automated data validation/consolidation program to capitalize on an industry trend towards lower cost, self-service data management (Anytime Data Refresh (ADR)) •Conceived "MyPortal" a web-based, real-time data management application - with intuitive interface and customizable report features Sales/New Business Management: •Overhauled company commission/bonus structure, including the adjustment of monthly quotas. Alterations designed to improve accuracy of company forecast •Instituted new employee training program which has improved the quality of staff and product knowledge and decreased the amount of time for a new sales person to enter the field by 35% •Devised and defined a company-specific lead management system for tracking activity and recording productivity •Direct monthly sales meetings and take part in routine field staff audits to verify consistency in brand messaging
Tasked with developing a shift in focus to projects in campaign analysis, customer retention and loyalty. •Implemented “Data Analytics and Consultation” business unit, quantifying new business revenue in Year 1 •Enhanced quality control parameters and defined project work-flows to increase the error-free project rate
As Chapter President, I: •Instituted monthly integrated communication program leading to a 23% increase in event attendance •Restructured luncheon sponsorship program tripling organization revenue and annual operating income by 46% •Led efforts that bolstered operating income nearly 6-fold over previous year