Melbourne, Victoria, Australia
Enterprise Sales Leader with 10+ years driving growth in SaaS, cloud, AV, and Unified Communications across Australia and the UK. I specialize in delivering tailored AV and collaboration solutions that empower enterprise customers in hybrid work environments. Most recently, I managed an AV solutions portfolio encompassing Microsoft Teams Rooms, Zoom, and Google ecosystems, driving adoption and service revenue through strategic direct, vendor and channel partnerships. I excel at developing innovative go-to-market strategies with distributors, aligning solutions to organizational objectives, and designing customized offerings that meet unique customer needs. By combining expertise in sales operations, relationship management, and solution-based selling, I consistently deliver business outcomes, foster long-term client success, and exceed revenue targets in dynamic, competitive markets.
As the ANZ Country Manager for Collabtech Group, I lead strategy, operations, and growth across Australia and New Zealand. I drive sales performance, strengthen partner relationships, and ensure our customers receive exceptional service and support. I work closely with vendors, distributors, and key clients to identify opportunities, align go-to-market plans, and expand our presence in the region. I’m responsible for forecasting, budgeting, and maintaining operational excellence, while guiding and supporting a high-performing team. My focus is to accelerate growth, build strong industry partnerships, and represent Collabtech Group as a trusted leader across the ANZ market.
• Managed the AV solutions portfolio, focusing on Microsoft Teams Rooms, Zoom, and Google ecosystems. • Cultivated strategic relationships with vendors and channel partners to enhance service revenue. • Delivered customized collaboration solutions for enterprise customers, ensuring their unique needs were met. • Developed go-to-market programs with distributors to promote solution adoption across the market.
In my role at Lenovo, I spearheaded the Smart Collaboration Division for Australia and New Zealand, focusing on driving sales and enhancing product adoption. I developed strategic enablement initiatives and tailored AV training programs for our sales teams. Collaborating with partners, I created innovative solutions for enterprise customers, ensuring alignment within the organization and with key distribution channels.
Oversaw Ricoh’s Hybrid Workplace portfolio across VIC, SA, WA & TAS. Led a regional team delivering AV/UC solutions. Key Achievements: · Top Margin Performer: · 178% of margin target in 2021 (highest nationally) · 148% in 2022; team hit 101% · 103% in 2023/24; 4 years of overachievement · Channel Growth: Expanded channel program 15% YoY from 2020 · Strategic GTM Execution: Drove market retention and net-new growth through creative GTM planning · Partner Ecosystem Builder: Strengthened channel and customer engagement experience · Financial Stewardship: Managed team budgets, forecasting, KPIs and ROI delivery
Led multi-state team delivering AV/UC, print, and digital workflow solutions. Exceeded margin targets: 178% (2021), 148% (2022), 103% (2023). Expanded channel program by 15% YoY and strengthened enterprise relationships across public and private sectors. Delivered strategic GTM plans to drive retention and net-new growth across enterprise accounts. Managed team budgets, pipeline forecasting, and ROI delivery across multi-state operations.
Led commercial strategy across Sales, Marketing, and Fulfilment with P&L accountability. · Delivered 123% to target through strategic leadership and commercial discipline. · Introduced scalable divisions, boosting gross margin by 8%. · Launched a customer experience centre, increasing conversion rates by 20%. · Led digital transformation of marketing, increasing traffic by 175%. · Oversaw 22 staff: coached and appraised team performance.