Los Angeles, California, United States
I am an experienced digital marketing professional who specializes in CRM. I am a creative/analytical hybrid with a passion for seeing my efforts translate to an increase in LTV and a reduction in churn.
• Manage day to day CRM campaigns through a direct report. • Develop strategies to maximize 1st party data effectiveness and efficiency in the CRM space for shopDisney, Disney Parks, Studios (Disney, Pixar, Marvel and Lucasfilm) and Consumer Products. • Create homegrown CRM opportunities that look to discover franchise and engagement hand-raisers for future company activations. • Develop surveys that provide customer information to be used in data modeling by our analytics team.
• Developed CRM marketing strategies for major company initiatives as well as flagship films from Disney, Pixar, Marvel and Lucasfilm. • Act as a liaison between XLOBs in order to create synergy opportunities and increase reach for business units with similar promotions and goals. • Project Manage CRM efforts company-wide. • Target guests based on their demographics, engagement history and franchise interests for e-mail, social and direct mail campaigns. • Gather creative assets from various Business Units and prepare them for deployment by testing, editing (HTML) and ensuring that they meet all internal and legal (CAN-SPAM) guidelines while maintaining a deadline. • Analyze open rate, click through rate and user engagement metrics in order to develop actionable recommendations in an effort to enhance the Business Unit’s success in future campaigns • Worked with Governance to solidify a set of Corporate E-Mail Guidelines to be used company-wide in order to maintain a consistent feel and tone from the brand to consumer-facing messages. • Built a customer lifecycle which recognizes levels of engagement at various stages of a customer's lifespan. • Utilized data to develop a new method of targeting that yielded over 20% point increase in e-mail open rates. • Streamlined the e-mail production process in order to decrease campaign turn around time and maintain our contractual time budget. • Developed new targeting strategies to increase e-mail deliverability. • Published an internal newsletter which consists of weekly updates, campaign calendars and e-mail best practices to act as a communication vessel between Corporate and Lines of Business.
• Manage the deployment schedule of e-mail campaigns from inception to completion. • Target guests based on their demographics, engagement and franchise interests for e-mail, social and direct mail campaigns. • Gather creative assets from various Business Units and prepare them for deployment by testing, editing and ensuring that they meet all internal and legal (CAN-SPAM) guidelines while maintaining a deadline. • Analyze open rate, click through rate and user engagement metrics in order to develop recommendations in an effort to enhance the Business Unit’s success in future deployments.
• Managed all acquisition and retention marketing efforts for ecommerce and brick and mortar retailer. • Created an ecommerce solution which allowed for better content management and product categorization in order to promote higher client click through rates. • Manage a team of graphic designers, customer service specialists and SEO professionals in order to promote our ecommerce site, as well as an eBay and Amazon store. • Produce keyword-rich copy for product pages and blogs in order to drive organic traffic to our site. • Develop and monitor targeted email campaigns with Constant Contact and MailChimp. • Analyze traffic, conversions and advertising data through Google Analytics, Webmaster and AdWords. • Utilize branding, advertising, marketing tactics and social media tools to grow sales 750% over a 2 year period. • Manage vendor relationships with companies like Makita, DeWalt, DuPont, Husqvarna and more. • Oversee day to day operations within the company.
Responsible for B2C sales and worked closely with the manager of the Business Sales department with high volume B2B sales.
Marketed and promoted two television shows (The Screen Savers and Unscrewed with Martin Sergeant) to a targeted audience. Recruited audience members for daily filmings of both shows.