São Paulo, São Paulo, Brazil
CTO with 25+ years of experience leading enterprise transformation across retail, financial services, healthcare, and capital markets. I specialize in turning technology organizations into high-performance, business-driven delivery engines, combining digital platforms, operating model redesign, and scalable execution. Most recently, I led a full IT turnaround at Allied Brasil, redesigning the operating model (SOW and T&M), reducing OPEX from ~R$50MM to ~R$30MM, while enabling new revenue streams and supporting the expansion of operations into the U.S. Previously, I drove large-scale digital transformation at Grupo Habib’s (500+ stores), including ERP replacement, POS modernization, and the launch of a fully integrated mobile app and one of Brazil’s first fast-food loyalty programs. At Banco Sofisa, I led the transformation of the digital banking platform, including a full app redesign and the launch of an AI-based robo-advisor. I also bring strong experience in large enterprise programs and post-M&A integration at scale, including SAP-led transformations at Grupo Fleury (20+ acquisitions) and mission-critical platforms at B3 (R$1B+ programs, 500+ professionals, international exposure with CME Group). Focused on global and LATAM leadership roles driving enterprise transformation, scalable platforms, and business impact.
- Led a full IT and digital transformation, repositioning technology as a strategic driver of business performance - Reduced total OPEX from ~R$50MM to ~R$30MM while increasing delivery capacity and operational performance - Redesigned the operating model (SOW and T&M), improving scalability, governance, and vendor efficiency - Rebalanced the technology workforce by reducing dependency on third-party vendors and strengthening internal engineering capabilities, improving efficiency and knowledge retention - Supported a highly complex business model combining physical retail, digital marketplaces, and financial services, enabling scalable and integrated platforms across multiple revenue streams - Enabled new revenue streams through scalable initiatives such as Trocafy and iPhone pra Sempre - Led the setup and technology implementation of Allied’s U.S. operation (Miami), including systems, processes, and operating model - Strengthened architecture, governance, and delivery processes, transforming IT into a high-performance execution engine
- Led digital transformation of a 500+ store restaurant group, enabling a fully digital and omnichannel operation - Delivered ERP transformation (TOTVS) and full POS modernization (LINX) across all stores - Launched a fully integrated customer mobile app, connected to backend systems and POS - Designed and implemented one of Brazil’s first fast-food loyalty programs, enabling data-driven customer engagement and personalization - Established data platform (Data Lake, CRM, BI) supporting real-time decision-making and customer insights
- Led the transformation of the digital banking platform, including a full mobile app redesign - Implemented an AI-based robo-advisor to support investment decisions, that contributed to the bank being recognized among the most innovative digital banks in Brazil (2 consecutive years) - Strengthened alignment between technology and business strategy, improving delivery speed and customer experience
- Led strategic, mission-critical programs (PUMA trading platform, IPN, SAP) with budgets exceeding R$1B and teams of 500+ professionals - Established governance, risk management, and delivery frameworks for financial market platforms, ensuring stability, compliance, and execution at scale - Managed complex portfolios involving trading and post-trade systems critical to national financial infrastructure - Delivered programs in partnership with international organizations, including CME Group
- Led the integration of IT project organizations following the merger of Telefônica and Vivo, unifying teams, processes, and governance structures - Consolidated PMO operations across the combined organization, ensuring alignment with strategic priorities and improving execution consistency - Managed a team of ~40 professionals responsible for delivering high-impact strategic initiatives, including post-merger integration programs - Introduced project management best practices and portfolio governance, increasing maturity in planning and execution - Played a key role in large-scale transformation initiatives, including national programs such as mobile infrastructure and regulatory-driven changes