Los Angeles Metropolitan Area
I’ve built my career as a connector between the worlds of tech, entertainment, the arts, and society. I’ve focused on bridging the gap between "high" and "low" culture. My journey in social began within the telecom industry, but today I work for the most sophisticated tech brands, where I help them speak to any audience they wish to reach. We’re living in a time of great cultural shifts— I can explain social and, more importantly, how to reshape it.
Collaborate across the Google.Monks portfolio on all things YouTube and Google Gemini Social. • Lead on social focused creative ideation. From evergreen content to larger campaign moments. • Oversee social for YouTube's family of global social media handles across Instagram, Twitter, Facebook, TikTok and Shorts: @YouTube, @YouTubeGaming, @YouTubeMusic, and @YouTubeCreators • Deliver trend focused and data-backed social editorial that regularly breaks organic engagement records • Manage a team of social media managers across different regions to maintain our channels and create vertical specific content that connects with creators and audiences around the globe (Global, EMEA, LATAM) • Maintain close relationships with multiple key clients through weekly status meetings to ensure channel health and team alignment • Work closely with YouTube creators and their management teams to develop takeover content for YouTube social handles • Connect with the analytics team to analyze performance, develop insights, and help optimize the content we're creating.
** XX Artists was acquired by Media.Monks Client: YouTube Oversaw social for YouTube's family of global social media handles across Instagram, Twitter, Facebook, TikTok and Shorts: @YouTube, @YouTubeGaming, @YouTubeMusic, and @YouTubeCreators
Clients: HOKA, Doordash, got milk?, Chick-fil-A • Develop and execute social strategy • Grow social community for legacy brand • Manage social influencers and content development • Maintain finger on the pulse of social trends • Deliver Analytics and Reporting to clients
Richards/Lerma, an arm of The Richards Group, is a full-service multicultural agency. Clients: Avocados From Mexico, Barcel, Metro by T-Mobile, Cinemark, and various other clients and new business projects. • Lead all digital strategy work for the Avocados From Mexico account, including: all briefing, creative concepting, and pitching. • Lead content creation and digital storytelling for WATZ, a new chip brand within the Barcel roster. Connecting with our partner media agencies to insure our messages are reaching the right people and resonating with them from a paid side. • Advising through social listening and digital insights for multiple client projects across the agency.
Olympic Dreams is an endeavor striving to push out music that transcends our local music scene. • Handling the brand's creative direction, working on graphic design for several artists releases and dictating how we communicate on social. • Scouting new talent from local and international bands and artists. • Coordinating events and concerts for our artists in the DFW area. • Managing all the physical product manufacturing and shipping. • Working with graphic design students to help build our aesthetic and their portfolios.