Barcelona, Catalonia, Spain
Professional with solid international experience in sales and marketing, specialized in premium brands and strategic channel development. After more than 15 years at Moët Hennessy (Spain and the U.S.), I currently lead the commercial and marketing strategy for Valrhona Selection in Spain and Portugal. Expert in team management, negotiation, trade marketing, and market expansion, with a results-driven approach and a focus on building long-lasting relationships. My purpose: to continue driving excellence and innovation in the food service premium & gastronomic sector.
FOOD SERVICE PREMIUM - GOURMET DIVISION Valrhona Chocolate - Sosa Ingredients - Elle & Vire - Corman - Adamance - Norohy - Pariani
• Developed and managed regional sales program and market operations. • Captured market share by facilitating setup of sales and distribution channels, creating sales partners and new product rollouts • Supported, trained and motivated team of professionals to consistently meet annual goals for sales and activations • Supervised sales strategy, training, team structure and communication of regional sales program • Increased revenue generation by collaborating with senior executives to assess regional performance and develop new sales strategies
• Boosted profits through effective supervision and continuous mentorship of entire sales department • Negotiated and prepared contracts to secure new business and retain existing clients • Secured new opportunities from existing customers to maximize and enhance growth at each account • Developed short-term and long-term vision and strategy to achieve targeted sales objectives • Established programs to meet sales targets and minimize deviations resulting in maximum business growth • Facilitated and managed business development plan based on market and industry research
• Strengthened product branding initiatives by successfully implementing creative Trade marketing strategies to maximize outreach and brand messaging. Both on & off premise • Category management • Executed Brand plans to increase: branding exposure (visibility), Liquid to lips promotions, customer traffic and sales • Strengthened product branding initiatives by developing communication campaigns, promotional materials, market intelligence information and databases for Spanish market to maximize outreach • Collaborated with sales department and marketing team to create opportunities for brand awareness for marketing and sales channels • Managed, mentored and developed team of 3 Trade Marketing Executives managers
• Cultivated strong relationships with key organizations and professionals to support future business growth objectives • Leveraged research to penetrate market and shape value-added solutions and approaches for key customers & prospects • Created Sales strategy, maintained permanent communication with internal departments (design, digital and merchandising) to develop new solutions to satisfy briefing needs • Forecasting and budget controlled via accurate • sales pipe line
• Responsible for 2 brands in the portfolio (Woodford Reserve Bourbon and Tequila Herradura) • Drove brand development, maintenance and optimization while working closely with sales workforce to effectively align products with consumer demands • Built strong relationships with top customers and prospects and generated robust sales pipeline • Increased brand awareness by integrating brand development strategies into business model • Created and delivered sales-driven programs and promotions to meet team objectives
• Collaborated nationally with sales department and marketing team to create opportunities to increase brand awareness as well as sales boost • Executed updated marketing plans to increase branding exposure, customer traffic and sales • Optimized point-of-sale campaigns to engage consumers for trafficgeneration and sales conversion