Amsterdam, North Holland, Netherlands
My work sits at the intersection of brand positioning and go-to-market narratives, connecting marketing strategy, leadership alignment, and credible external storytelling. I focus on clarifying what a company stands for, aligning stakeholders around a coherent story, and translating that clarity into case studies, partnerships, research-led proof points, and content that supports commercial growth. PR is part of the system, not a separate track, and creates value when it reinforces positioning rather than compensates for its absence.
In this global role, I focus on strengthening SoftwareOne’s media presence and storytelling. Passionate about building connections, creating impactful narratives, and supporting our brand worldwide.
Focused on translating brand positioning into demand quality, pipeline alignment and executive visibility across markets. Achieving over 60% MQL-to-SQL conversion rates by emphasizing targeting and lead quality. Collaborating with sales teams and hyperscalers to drive demand generation, expand the pipeline, and secure additional funding. Aligning regional goals with global marketing strategies, significantly contributing to business growth across various markets.
Transformed global marketing strategies for the Dutch market, elevating brand presence and driving market penetration. Directed a multi-disciplinary marketing team, ensuring alignment with executive leadership to achieve business objectives.
Led a successful rebranding that strengthened TTNL’s position in the market and drove lead generation and business expansion. Built strategic partnerships that amplified brand presence and created new opportunities.
Led strategic marketing planning for ATL and BTL campaigns across the Benelux region, collaborating with the European marketing team to align regional and global objectives. Drove co-marketing initiatives with partners like Intel, Microsoft, AMD, and Google, maximizing brand reach and impact. Managed large marketing budgets, aligning spending with distributors and retailers, and executed channel partner programs to drive sales. Orchestrated major events and trade shows, targeting both B2B and B2C audiences, while also creating engaging content and overseeing collateral development.
Responsible for the marketing callcenter, channel marketing and event marketing for the entire Benelux.
Responsible for all Callcenter and fulfilment activities. Member of the European core E-Business and CRM teams. Benelux Country Champion Siebel and BroadVision.