Austin, Texas, United States
Marketing and business development experience in the legal, accounting and financial services areas. I have supported practice groups and individual attorneys on strategic business development and marketing initiatives including the preparation of client presentations and proposals, event planning, business plans, public relations, social media and blogs.
• Developed marketing and business development support to a Financial Advisor, including client prospecting, marketing communication, advertising and social media
• Supported business development and marketing activities in all of the firm’s offices (Boston, New York, Washington, DC, London and Tel Aviv) • Developed strong, collaborative relationships with firm’s lawyers in order to help them grow their business and educate them on the need/benefit of business development • Conducted market analysis, industry and competitive intelligence research reports for business development opportunities • Managed firm blogs including posting and sharing the content via social media channels • Drafted pitches and oversaw the proposal/RFP process • Assisted attorneys in developing their individual marketing/business development plans • Assisted in developing and overseeing practice group marketing budgets to work within the Firm revenue budget • Drafted submissions for Chambers USA, Legal 500 and other directories and rankings submissions • Organized and managed client/prospect and other events in addition to seminars/webinars/CLEs • Supervised the management of client and prospect mailing lists • Supervision of marketing staff, including Marketing Coordinator and Graphic Designer
• Solely ran all of the marketing and business development activities for the firm's Boston office. My responsibilities were focused on increasing the overall brand name in the market
• Assisted with the planning, design, implementation and logistics of marketing activities including lead generation campaigns, responding to Requests for Proposals, presentation design and networking events