New York, New York, United States
I am a global communications and brand storytelling executive with two decades of experience shaping narrative, reputation, and cultural relevance for some of the world’s most influential consumer, sports, and hospitality brands. As a senior leader with deep experience advising CEOs and C-suite teams, I operate as both a strategic counselor and an organizational builder — designing modern communications functions that strengthen reputation, accelerate brand momentum, and drive measurable business impact. I have led global communications for multi-billion-dollar portfolios, built high-performing international teams, and unified earned, social, influencer, and partnership storytelling into cohesive engines that scale across markets. My background spans Fortune 200 corporations, global agencies, and high-growth challenger brands, giving me a unique ability to pair operational discipline with creative ambition. My superpower lies in turning insight into action — translating business objectives into stories that resonate with consumers, media, partners, and internal audiences. I thrive at the intersection of creativity, leadership, and strategy, building systems and teams that elevate communications from a support function to a strategic driver of growth. I am passionate about helping brands earn their relevance, shape culture, and build meaningful, lasting connections across global markets. ✨Career Highlights✨ ▪ Led global communications for 18+ brands across 100+ markets, architecting earned-first strategies that strengthened reputation, accelerated brand momentum, and drove measurable awareness growth. ▪ Advised executive leadership teams on positioning, issues management, and culturally relevant brand storytelling. ▪ Built and managed high-performing global communications organizations across Fortune 200 companies, agencies, and high-growth consumer brands. ▪ Developed and launched integrated global campaigns and partnerships with the NFL, Manchester United, SailGP, and the U.S. Soccer Federation. ▪ Oversaw multimillion-dollar earned media ecosystems driving YOY increases in consideration, cultural relevance, and share of voice. ▪ Expert in navigating complex matrixed organizations and aligning cross-functional teams across marketing, partnerships, corporate, legal, and international markets. ▪ Deep experience in consumer storytelling, sports + entertainment culture, lifestyle PR, and global hospitality communications.
As a member of the North American leadership team, I oversee the strategic direction, growth, and operational excellence of the agency and Consumer PR discipline. I lead integrated earned-first strategies across sports, lifestyle, entertainment, and culture—advising C-suite clients and shaping communications narratives that strengthen brand relevance and business impact. - Lead the vision, staffing strategy, talent development and operational structure for the Consumer PR division. - Serve on the Global Executive Leadership Team, contributing to agency-wide planning, innovation, and commercial strategy. - Reengineered team structure and resourcing to align with growth priorities while protecting quality and profitability. - Architect earned-first frameworks that integrate media, creator, partnerships, and social strategy into unified storytelling engines. - Delivered breakthrough campaigns for sports and lifestyle brands driving reach among younger, more diverse audiences. - Built and managed a portfolio of multimillion-dollar accounts across lifestyle, sport, and entertainment.
Senior executive overseeing global consumer PR strategy for 13 brands within one of the fastest-growing hospitality companies in the U.S. Tasked with rebuilding the consumer PR function, driving reputation, elevating brand narratives, and strengthening cultural relevance. - Rebuilt the consumer PR function from the ground up, establishing a modern earned-first engine aligned with the company’s growth trajectory. - Led agency partners, internal comms, brand marketing, and cross-functional teams to unify storytelling across all consumer touch points. - Achieved a 200%+ increase in earned media within six months through earned-first campaigns, partnerships, and proactive press office programs. - Elevated executive visibility through thought leadership, business storytelling, and industry positioning. - Developed culturally relevant partnerships with Rolling Stone, SailGP, and SXSW, expanding reach into lifestyle, music, and entertainment audiences. - Advanced influencer and social storytelling frameworks to modernize brand presence.
In newly created role, lead team of public relations professionals responsible for defining global communications strategies and awareness-driving campaigns for 18 of Marriott’s 30 brands Hand-selected by senior leadership to lead the charge on telling the transformation story for one of Marriott's largest and most global brands, Sheraton Hotels and Resorts Proven expertise navigating the complex organizational structure of a large, ever-changing company and working collaboratively within cross-functional global teams Launched Marriott International’s newly formed portfolio marketing comms division and shaped the group’s strategic vision, positioning, narrative and consumer-facing marketing initiatives and partnerships Tapped innovative new audio-based app, Clubhouse, for one of the first events of its kind in hospitality surrounding the NFL Draft and Courtyard by Marriott Serve as senior communications counsel to Chief Marketing officer and Global Brand Leaders, including executive positioning, thought leadership and speechwriting Use paid, owned and earned channels to position and reinforce Marriott’s lifestyle brands as design-led, tech-forward powerhouses across key stakeholders, including media, consumers, loyalty, associates, B2B and hotel owners/developers Direct a team of three PR professionals, five continent PR teams and multiple global PR agencies Oversee go-to-market strategies that tap into marketing, customer insights, public relations, digital and social to drive brand awareness and consideration Adept at creating brand awareness and revenue-generating campaigns that seamlessly blend traditional public relations with inventive social media strategy, out-of-the-box partnerships and experiential programming
Global communications lead for Westin Hotels & Resorts, Renaissance Hotels, Le Meridien Hotels & Resorts, Autograph Collection, Tribute Portfolio and Design Hotels Drove strategic press coverage in key global media outlets for halo hotel openings and key renovations worldwide, creating compelling stories for individual brands and hotels Led the unveiling of the new Renaissance Hotels & Resorts design narrative with brand events in Los Angeles and New York, with 100+ media in attendance Reimagined the go-to-market strategy for the company's soft brands (Autograph Collection and Tribute Portfolio) Managed a team of high-performing global communicators, focused on driving strategic outcomes for the business and its stakeholders Managed multi-million dollar budgets to drive awareness, consideration and brand loyalty in key global markets
Managed multi-million-dollar budgets and communication strategies for Courtyard by Marriott, Fairfield by Marriott, Four Points Hotels & Resorts, Residence Inn by Marriott, SpringHill Suites, Protea Hotels & Resorts Led communications strategy for strategic partnerships including National Football League Continually increased Courtyard by Marriott’s brand perception YOY through NFL partnership by creating strategic storytelling and content opportunities during key tentpole activations Managed a team of two in Bethesda, MD and New York Established an integrated PR/Social team to create a powerful, cohesive brand message on all channels
Expanded role after only 3 months to lead North American PR for Westin Hotels & Resorts, in addition to work already being done on some of Starwood's most iconic and emerging brands, Sheraton Hotels & Resorts and Tribute Portfolio Contributed to the launch of a first-of-its-kind partnership with LIKEtoKNOW.it and Tribute Portfolio (a social media e-commerce tool that allows consumers to book a hotel stay by liking an Instagram post) One of three people on Starwood PR team hired and promoted during Marriott/Starwood merger Led communications strategy for strategic partnerships including Major League Baseball, US Open and New Balance; Drive talent negotiations, media relations, media training, on-site management and activations Developed strategies for hotel openings, renovations and signing activities for a combined portfolio of 650+ hotels in 70 countries
Work on a consultant /project basis for PR Agencies and In-House clients.