Pearl River, New York, United States
Hey there! 👋 I’m a marketing professional with a solid history of success in campaign management, lead generation, and digital strategy, turning big ideas into measurable business wins. Over the years, I’ve learned that it’s not just about running campaigns but about crafting experiences that connect, engage, and inspire action. What I Do Best: From strategic planning and promotional development to brand storytelling and data-driven optimization, I thrive on creating marketing initiatives that spark results. I’ve led multimillion-dollar budgets, analyzed market trends, and leveraged CRM and automation tools to deliver ROI-driven campaigns that make an impact. Collaboration is my secret weapon. I love partnering with cross-functional teams, building strong relationships with vendors and stakeholders, and ensuring every campaign runs like clockwork while aligning with bigger business goals. Whether it’s refining customer journeys, optimizing digital touchpoints, or driving lead generation, I’m all about seamless execution and continuous improvement. I bring to the table: ✨ Marketing Campaign Management | Strategic Planning & Execution | Lead Generation & Optimization✨ Digital Marketing & Social Media Strategy | Brand Development | Budget Management & ROI✨ Market Research & Data Analysis | Vendor & Stakeholder Relations | CMS & Website Optimization✨ Email Marketing | Product Launches | Performance Analytics | Multi-Channel Integration 🌟 Let’s Connect I’m passionate about building campaigns that don’t just perform but truly resonate. If you’re into data-backed creativity, innovative strategy, and results that speak volumes, let’s connect and swap ideas!
I presented in-depth program performance analyses and strategic recommendations to C-suite and senior leaders, helping guide smarter decisions and future planning. I improved marketing service delivery and cost efficiency by managing vendor partnerships and overseeing the RFQ process from start to finish. I also led creative teams to produce cohesive promotional content that maintained brand consistency and campaign quality. To strengthen internal alignment, I developed and rolled out targeted communications—including emails, bulletins, and webinars—tailored to specific stakeholder groups. I used sales analytics to uncover key market trends and build data-driven strategies that supported core business goals and growth targets. I also worked closely with cross-functional teams to align communication initiatives with bi-annual product launch cycles. Key Contributions: • Drove 22%+ growth in Average Order Value (AOV) through the launch and promotion of a new financing program across the dealer network. • Delivered double-digit increases in consumer engagement and dealer participation by executing nationwide consumer promotions. • Generated 150 qualified leads and met a 0.10% response rate from a direct mail campaign, outperforming 0.06% industry benchmark by +0.04 points. • Led annual promotional planning with a $7M+ budget, maximizing dealer and consumer engagement via allocation and performance optimization. • Delivered measurable product growth and higher order values by applying nationwide consumer promotions and strategic market positioning. • Strengthened brand visibility and consumer connection by designing and executing integrated marketing programs across multiple channels.
I created and optimized digital content for HD dealer websites using Adobe tools, helping boost online visibility and ensure consistent branding across all platforms. I managed dealer participation in marketing programs, overseeing accurate entry and exit processes while keeping data integrity and compliance top of mind. I also reviewed website performance analytics to fine-tune digital strategies, increase user engagement, and enhance overall site efficiency. Key Contributions: • Drove $131M in customer sales in 2024 via Adobe AEM system build and 3,200 dealer websites migration, enhancing digital performance and scalability. • Implemented website enhancements and delivered advanced technical support with dealers, ensuring seamless functionality and timely updates. • Executed quality assurance and onboarding for new dealer websites, overseeing Domain/URL migrations with IT for smooth, error-free launches.
Execute multiple marketing programs to achieve customer segment objective for AKC products, services and overall AKC brand by working with matrix teams, developing and implementing market research and recommendations and analyzing results for presentations for management updates.