United States
Marketing professional with experience in growth marketing, customer marketing and demand generation. Proficient in creating and executing impactful campaign strategies that support pipeline and drive revenue growth. Demonstrated ability to work effectively as a team member, while producing results in a fast-paced environment. Successful in working in dynamic industries such as technology, healthcare and insurance.
Create comprehensive marketing campaigns targeting current customer base that encourage retention and drive sales pipeline to support revenue growth goals Monitor, measure and report on the effectiveness of programs to stakeholders while providing suggestions for areas of improvement or optimization Collaborate with colleagues on the frequency of marketing customer communications to ensure appropriate levels of outreach
Developed and managed a variety of campaigns to support achievement of marketing objectives and sales targets Supported lead generation, as well as nurtured prospect and customer database, by creating and executing on various campaigns Promoted events such as trade shows, user forums and webinars by way of email communication, digital efforts and sales enablement tactics
Assist in developing and coordinating marketing strategies and campaigns for assigned service lines and facilities. Serve as Project Manager for selected programs, supporting activities related to the assessment, development and promotion of new services and programs to achieve goals Grow institute image, awareness and patient volume through direct mail publications, email newsletters, pay-per-click campaigns, social media initiatives, website optimization, print and digital advertising campaigns and community events Monitor and report to leadership the effectiveness of marketing tactics through tracking patient visits, marketing analytics and financial reports
Provided a motivational learning environment and experience to field sales agents in both face to face and field learning situations Established continuous improvement systems that allowed knowledge transfer and behavioral development to flourish and respond to a changing marketplace Attended/Facilitated sales calls with field sales agents Provided regular feedback to business units about existing programs and development of new programs
Facilitated the opening of a new sales office and established the marketing department within that office Designed and Executed marketing events and advertisements as well as managed direct mail initiatives resulting in increased brand awareness and a demonstrable increase in sales for our field sales agents Facilitated training classes for agents, resulting in a more knowledgeable sales force
Interim Business Operations Manager (BOM) during a transition period; successfully trained new BOM Managed a team of contact representatives, resulting in streamlined processes to increase efficiency Successfully completed Employee Sales Program Coordinated all March of Dimes charitable activities