Washington DC-Baltimore Area
Communications leader with 14 years helping organizations navigate the evolving media landscape with a focus on results over traditional methods. Specializes in translating complex ideas into clear, compelling stories that earn attention across trade associations, B2B and B2C technology, and policy and research. Known for building year-round programs that put organizations at the center of the conversation — from shaping global CES coverage to strategic placements in leading business, consumer, and trade outlets. Brings executive communications counsel, end-to-end launch strategy, real business results, and valuable AI-integrated workflows to organizations.
Directed communications strategy for Filecoin, an open-source cloud storage network, translating complex ideas into accessible narratives that earn coverage across top industry trades, and mainstream tech and business media. Expanded scope across integrated communications and marketing for Filecoin Foundation, overseeing strategy, earned media, social, and product communications across the organization. Architected the go-to-market launch of a cloud developer platform across a multi-company ecosystem, aligning contributors, directing creative, social strategy, global comms, earned media, paid media, event strategy, speaker coaching, and media partnerships. Resulted in 3.25M+ launch-day social reach, media exclusive, 280+ live attendees, and 430K+ livestream reach. Implemented AI workflows across the communications team, building tools for content support, media intelligence, and data-driven insights, reducing manual workload and increasing valuable output.
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Reporting to the CEO, led communications, marketing, and digital strategy for Economic Innovation Group (EIG), a prominent economic policy think tank. EIG produces nationally-recognized research and works with policymakers to develop ideas that empower workers, entrepreneurs, and communities. Drove proactive and reactive media strategy, earning placement across the full media landscape — Axios, Bloomberg, Fast Company, Fortune, NYT, NPR, WSJ, and Washington Post — by developing research-driven story angles with genuine news value. Oversaw a full organizational rebrand with the redesign of two websites and a visual identity refresh from strategy through launch, managing a multi-vendor team across agency, web development, and design partners.
Industry communications for the Consumer Technology Association (CTA), the U.S. trade association representing consumer tech companies, and producer of CES, the world’s largest consumer tech trade show, earning 1,000+ media hits annually across TechCrunch, Wired, The Verge, VentureBeat, and USA Today. Identified and built CTA’s CES Media Trends presentation from ~150 to 850+ attending journalists transforming an underinvested event into a primary narrative-setting platform ahead of CES, where media received trend storylines and original data before the show floor opened. Directed research communications strategy end-to-end — embedding with research team during study design to develop headline-first narratives, then driving coverage of 30+ annual forecasts, category reports, and consumer trend studies. Drove media strategy for various issues within the association including digital health, AR/VR, video, audio, and streaming content, directly supporting members including LG, Samsung, Microsoft, Google, Sony. Developed compelling content and messaging, including press releases, talking points, social content, blogs, bylined articles, newsletters, briefing materials, and more. Key spokesperson for CTA and CES, conducting 30+ satellite and in-studio TV, radio and print interviews per year. Managed consumer communications program, including earned media, broadcast media tours, and influencer events per year to promote CTA member companies and trends.