Greater Sydney Area
As a career communicator, I have worked for more than fifteen years in senior community management and consulting, internal and external communications, marketing communications, public affairs, media relations, social media management roles for a variety of private corporations, government departments and not-for-profits in internal, agency and freelance consulting roles. I bring with me a wide variety strategic communication experience drawn from my experience working both in-house and with four highly reputable agencies. This experience has provided me a unique understanding of how best to communicate with and engage a variety of audiences and community members on a variety of topics, and allows me to bring to life integrated communications strategies and initiatives. I have also developed significant experience with technical copywriting and editing across various communication mediums – including for corporate positioning and key messaging, social media, websites, intranets, newsletters, marketing emails, corporate document and presentation templates, product documents, corporate statements, media releases, case studies, fact sheets, FAQs, corporate blogs, technical documents and reports. In addition to my extensive communications skills and experience, outlined below, I am a fast learner, proficient at mastering the technical languages of each industry I have worked in. Contact me for more information, or enquiries about availability.
STRATEGIC ONLINE COMMUNITY MANAGEMENT AND SOCIAL MEDIA MANAGEMENT" • Development of online community strategy, governance and other research based consulting work using industry best practice methodologies for SMART alignment, and risk management. • As an Account Manager, administrate management of client’s online forum communities and social media channels, encouraging positive community interaction • Utilise various community and social management systems including Spredfast, Hootsuite, Emplifi, Khoros etc. • Research community discussion content, and draft content/posts on behalf of clients • Growing client’s communities through identification and engagement with community influencers • Research social media content, and draft posts relevant to platforms to build stronger social communities • Development of client governance documentation for consistent cross team operations of social media and online community management activities STRATEGIC COMMUNICATIONS AND BUSINESS DEVELOPMENT: • Draft, review and edit new business proposals and tender submissions to high and consistent quality • Research community management platforms and technologies for client management • Review online communities and strategy to provide clients strategic advice on community growth • Provide community mentoring and upskilling to client teams OPERATIONS MANAGEMENT: • Management, organisation and oversight of client and internal projects • Development of internal policies and procedures for operational and IT functionalities • Structuring of Operational and IT functionality for Quiip business • Development of business development and pricing management systems • Management of business administration, insurance and priorities
STRATEGIC ONLINE COMMUNITY MANAGEMENT AND SOCIAL MEDIA MANAGEMENT" • As an Account Manager, administrate management of client’s online forum communities and social media channels, encouraging positive community interaction • Utilise various community and social management systems including Spredfast, Hootsuite, Emplifi, Khoros etc. • Develop community governance, community guidelines, response guides and flowcharts for community engagement/risk management and social media campaigns based on contentious issues • Research community discussion content, and draft content/posts on behalf of clients • Growing client’s communities through identification and engagement with community influencers • Research social media content, and draft posts relevant to platforms to build stronger social communities STRATEGIC COMMUNICATIONS AND BUSINESS DEVELOPMENT: • Draft, review and edit new business proposals and tender submissions to high and consistent quality • Research community management platforms and technologies for client management • Review online communities and strategy to provide clients strategic advice on community growth PROJECT MANAGEMENT: • Management, organisation and oversight of client and internal projects • Development of internal policies and procedures
Responsibilities and associated activities: ONLINE COMMUNITY MANAGEMENT • Administrate and manage online forum communities on behalf of client • Research community discussion content, draft posts on behalf of clients • Research and identify potential community influencers SOCIAL MEDIA MANAGEMENT • Administrate and manage social media communities on behalf of client • Research social media content, and draft posts relevant to platforms • Develop social media response guides and flowcharts for contentious issues based social media campaigns STRATEGIC COMMUNICATIONS AND BUSINESS DEVELOPMENT • review and edit new business proposals • research community management platforms and technologies • review online communities and strategy to provide clients strategic advise
• Developed and delivered onboarding and community building practices for student cohort, generating greater that 80% participation rates • Actively led and participated in community conversations to direct them towards organisational outcomes. • Developed and optimised platform information architecture and support knowledge management objectives • Designed and implemented community moderation (with Community Team) to ensure a constructive and positive culture, in compliance with regulatory obligations • Created and curated content across the platform for differing audiences • Helped design and implement community platform migration from Higher Logic to Discourse community platforms, including technical design work, and procedure redesign and troubleshooting for regulatory and funding compliance.
Manager of strategic media communications , fundraising communications, and partner communications efforts. Also the production editor of the quarterly Landcare in Focus newspaper supplement. Responsibilities and associated activities: MEDIA RELATIONS AND MANAGEMENT • Development and distribution of corporate media releases for national, state and local markets • Development of media messaging, speaking points and pre-interview preparation • Pitching stories to environmental, agricultural and local media CORPORATE MESSAGING DEVELOPMENT, COPYWRITING AND EDITING • Development of key messaging and about us statements • Development of content for digital and social media publication • Writer and editor for FY14-15 annual report EDITOR OF LANDCARE IN FOCUS - 12 PAGE FAIRFAX AGRICULTURAL NEWSPAPER SUPPLEMENT • Management of Fairfax Agricultural media contract for production, publication and distribution • Editor and journalist responsible for development of articles and headlines to meet publication theme • Review and approval of final layout • Management of advertising and graphics • Development and publication of inaugural 16 page annual supplement – Building Drought Resilience CORPORATE PARTNER COMMUNICATIONS DEVELOPMENT AND IMPLEMENTATION • Development of Green Army and Manpower partnership media release templates • Development of media communications plans for partnership and tender proposals FUNDRAISING PROGRAM COMMUNICATIONS DEVELOPMENT AND MANAGEMENT • Development of taglines, messaging, promotional materials and documents in support of national fundraising campaigns, and workplace giving program. GOVERNMENT AND CORPORATE PARTNER REPORTING • Communication program reporting for government and corporate partners • Liaising with the Australia Government Department of Agriculture and Water Resources and Department of the Environment on communications initiatives and copy review and approval
The Office of Environment and Heritage (OEH) is the agency within the NSW government works to protect and conserve the NSW environment and heritage, and manages NSW national parks and reserves. Responsibilities and associated activities: MEDIA ENGAGEMENT AND MANAGEMENT • Development and distribution of media releases, and supporting FAQs and background information documents for OEH and NPWS (Metro, South and West) • Management of inbound media enquiries, including development of media holding statements, and responses • Staffing the media enquiries line, and managing enquiries as received • development of communication and social media plans for ongoing stories GOVERNMENT RELATIONS • Liaising with the Minister’s Office and media team on opportunities to promote OEH and NPWS • Development of Ministerial media releases • Development of Ministerial media opportunities