United Kingdom
With a distinction-level background in Strategic Marketing, I approach social marketing with both a creative and analytical lens - developing platform-native content while tracking what actually moves the needle. For me, social media isn't just a channel. It's where a brand's strongest asset - its story - gets told, tested, and remembered. I'm drawn to the craft of making that story feel right for each platform: whether that's short-form video on TikTok, cultural moments on Instagram, corporate though leadership on LinkedIn or always-on content that builds equity over time. I stay close to trends, formats and creator culture not just as a consumer, but as someone who thinks about why certain content lands and how brands can show up in ways that feel genuinely native. Let's connect: [email protected]
Managing 200+ stakeholder partnerships across the UK creative sector, I built systems that kept marketing assets on time and brand consistency intact. That same attention to how a brand communicates its value translated into a 6.7% lead conversion rate during a strategic outreach push - driven by redesigning the decks and portfolios that made the first impression.
As part of the core Employer Branding team, I helped sharpen the company's competitive edge in the Vietnamese IT market while supporting its expansion into Japan - work that contributed to a 50% quarterly increase in qualified candidate applications. On the content side, I built a multi-channel presence from the ground up, growing to 120,000+ monthly users and 7,000 followers within 90 days through new storytelling pillars on Facebook, while overseeing TikTok and LinkedIn to keep the brand consistent across every talent touchpoint. Internally, I led employee referral campaigns and bi-weekly newsletters that turned colleagues into brand advocates - posts regularly hit 2,000 views and 100+ comments on Workplace. Beyond digital, I brought the brand to life on campus through company tours and career fairs at top universities, achieving a 90% attendee satisfaction rate and a pipeline of students genuinely interested in joining.
Each week, I researched and authored 2,000-word investment articles for Vietnam Briefing, giving foreign investors a reliable lens into regional market trends and regulatory shifts. One feature on Vietnam's business opportunities resonated beyond the publication itself - praised by leadership and selected for republication across multiple regional platforms for its strategic and cultural value.
Supporting the Marketing Communications Manager, I localised content across Facebook, LinkedIn, and YouTube - work that doubled organic visibility and delivered 102% quarter-on-quarter growth in reach. Around the same time, I coordinated the multi-channel launch of the Origen switch, managing logistics and agency partnerships to keep brand messaging consistent from e-commerce on Lazada through to digital platforms.