New York, New York, United States
• Lead publicist for SiriusXM’s Talk & Politics programming (previously oversaw PR for Comedy programming and "The Howard Stern Show") • Develop and execute publicity campaigns supporting top hosts, executives, and marquee programming • Partner across departments to design promotional campaigns and stage press events in New York and Washington, D.C. • Secure long-lead features for talent and programming through strategic media planning • Collaborate with programming leadership to launch new Talk and Entertainment channels, shows, and personalities • Draft press materials (releases, videos, photos) introducing new or major programming • Cultivate and expand media relationships with national and regional press in entertainment, politics, and news • Managed Talk PR team to drive media coverage of SiriusXM’s high-profile interviews with politicians, celebrities, and cultural figures
• Developed and executed communication strategies for MSNBC programs and talent, including: "Morning Joe," "Andrea Mitchell Reports," "Ronan Farrow Daily," "NOW with Alex Wagner," "The Daily Rundown with Chuck Todd," "UP with Steve Kornacki," and "Melissa Harris-Perry" • Determined strategy and promoted msnbc.com, including major events such as the website's debut, live election night coverage, and the launch of digital-only programming on Shift by MSNBC • Pitched and managed interviews, photo shoots, and red carpet appearances for talent, including: Joe Scarborough, Mika Brzezinski, Willie Geist, Thomas Roberts, Andrea Mitchell, Ronan Farrow, Alex Wagner, Steve Kornacki, and Melissa Harris-Perry • Crafted press releases alerting relevant media to newsworthy interviews on MSNBC, tune in alerts, and cross-network initiatives; distributed transcripts, photos, and video; regularly updated producers and talent about the daily news pick-up from their interviews • Supported communications for breaking news and cross-network news events, including the 2014 midterm election and The Global Poverty Project concert in Central Park • Drafted all executive/employee communications surrounding msnbc.com's growth, planned multiple employee events to raise internal awareness and excitement, and executed media briefings and interviews for top executives
• Managed full publicity campaigns for Rodale’s sports, environmental, and healthy living books • Created extensive national and local pitches for print, TV, radio and online campaigns, specific to each title • Developed and schedule multi-city tours and appearances for select lead titles, which includes arrangement of travel, venue selection, creation of promotional material, booking regional press, and organizing book sales for off-site venues • Created press materials for each title, including galley letters, press releases, author Q&A’s, fact sheets, and bios • Managed assistant and department interns • Researched topic-specific media outlets to maximize press for niche titles • Worked with author’s personal publicity teams on the book campaign • Maintained and constantly updated media database and contacts
*Planned media campaigns and national tours for S&S authors, including: Bob Woodward, David Kirkpatrick, Susie Essman, Lisa Lutz, Richard Belzer, Fay Vincent, Helene Cooper, etc. *Arranged bookstore readings, parties, luncheons and other events and kept within the publicity budget *Scouted new venues and maintained relationships with current and past partners *Pitched features and interviews to television and radio programs; newspapers; magazines; and online outlets *Strategized with authors, editors, and marketing team from the manuscript stage throughout the entire publishing process *Wrote or edited all press materials *Managed all event details as a member of Simon & Schuster’s Diversity Council Event Planning Committee
*Head publicist for “The Early Show” Saturday edition *Worked with the press to gain coverage of all CBS News programs, as well as the 2008 presidential conventions, debates, election and inauguration *Arranged interviews for anchors and correspondents *Managed reporters and photographers during on-set events, including “The Early Show” summer concert series and news-breaking interviews, such as “The Miracle on the Hudson” *Wrote and distributed press releases announcing new segments, specials, ratings, etc. *Coordinated with CBSNews.com to develop media relation strategies