Greater Tampa Bay Area
Collaborator and experienced retail buyer who leads businesses to sustained growth in a highly competitive fashion retail industry. Progress driven, resourceful, and thrives in rapidly changing environments, ensures superior execution while keeping long-term vision in focus. Experience in Men’s & Women’s Accessories and Backpacks across DTC businesses: Outlet, Full Price and Ecommerce.
Leading the merchandising needs and aligning the overall brand product strategy to create a productive business model that leads to divisional growth and efficiencies. ▪ Impact: Blending art and science to ensure assortment is protected with key volume driving products while modernizing and elevating newness to seed growth in a more premium offering. Leading to YTD growth +4%, GM $ +14%, and 2% increase in divisional contribution to overall brand. ▪ Using a simplify to amplify approach, I have modeled this division to consolidate duplication in fabrications and silhouettes to improve productivity and maximize needs by end use expansion leading to exceeding KPI targets like conversion, AOV, and UPT growth while creating AUC efficiencies.
Developed, managed, and drove seasonal business and assortment strategies that meet or exceed financial targets and customer expectations. while working cross-functionally with licensing partners to identify trend and develop relevant, yet elevated license product that is differentiated from the marketplace. ▪ Impact: Working cross-functionally with licensing partners led to identifying trends and develop relevant, yet elevated license product that is differentiated from the marketplace. This impacted growth by exceeding contribution goals of 20%, improving discount rate, and exceeding YoY growth targets +$1M. ▪ Using a simplify to amplify approach, I have modeled this division to consolidate duplication in fabrications and silhouettes to improve productivity and maximize needs by end use expansion
-Impact: Streamlining and creating efficiencies in managing Global Outlet assortments for EU, APAC, CASA, and EU regions. -Creates, presents, and meets all deadlines for touchpoints from seasonal color & concept messages and sku planning, through final buy placement for all regions. -By tapping into my expertise of buying, I can leverage my acute knowledge of product performance through weekly sales data & KPI analysis to execute the product needs of the business. -Work with Design and Product Development to ensure product is cost engineered to produce target margin goals & achieve KPI’s for all regions. -Understand total brand product strategies and assortment to ensure MFO strategies fit within total business objectives
Plays a strategic role in globally aligning Outlet Accessories and Backpack buying strategy. Proven history of leadership, partnership and strategic planning that delivered against aggressive goals. -Impact: Outlet Accessories and Backpacks have become largest volume departments the last 4 years, while achieve positive comp growth each year. Growing to $33M in revenue, 62% of total Outlet business. Contributing to Kipling’s success as VF’s fastest growing emerging brand year over year. -Leads seasonal review process to identify best/worst performers. Provides hindsight analysis to merchandising/design guiding sku count, style offering, fabrication, silhouette needs, warm door strategy, etc for the Accessory and Backpack business. -Creates seasonal merchandising strategies while partnering with cross-functional teams in Planning, Store Operations, Marketing and Visual Merchandising to ensure their execution. -Manages store matrix adjustments and forecast changes to ensure inventory levels meet projected in-season demand -Spearheads task force for annual Kipling North America Road map meeting: assembling presentation to forecast upcoming trends for product road map and securing buy- in from key stakeholders -Lead seasonal preparation efforts for company with focus on the categories best practices and forward-looking best seller recommendations; final recommendation requires influencing all stakeholders on seasonal action points and a clear 12 month road map.
-Collaborated with cross functional partners such as Planning, Store Operations, Marketing and Visual to create competitive strategies to drive traffic, sales, and gross margin. -Partnered with Design and Merchandising to differentiate product assortments between consumer channels to support increased brand awareness in the North American market -Spearheaded the creation of omni-channel initiatives to drive sales domestically and internationally. eCommerce revenue increased $82.0M YOY, while brand performance online surpassed all targeted KPI’s
•Managed and entered over 500 PO orders on a seasonal basis; developed item creation, attributing and inventory for Outlet, Full Price and E-Commerce channels •Owned Price management for 15 Outlet Stores, 5 Full Price stores, and E-Commerce •Maintained price management, markdowns and purchase order entry across 5 departments of business in 3 separate channels of retail business. •Worked closely with the Senior DTC Buyer, Inventory Control, Distribution and Allocation to effectively and efficiently provide timely execution of purchase order entry for on time product flows to stores •Developed and provided purchase order and markdown recaps to the senior executive team for Inventory and Planning meetings
•Managed and organized the sample closet for the fashion editorial department. •Developed a new organization method for the department, which led to a successful return rate of samples. •Organized "run-throughs" for editorials, managed product displays, and contributed creative guidance. •Worked directly with market editors to learn trends, write fashion reports, and grow knowledge about the fashion industry. •Magazine reach; 2.0 Million readers, participated in the creation of the magazines biggest issue “Oprah’s Favorite Things” Holiday 2011
•Worked directly under the store owner, assisted in merchandising, buying, and displaying women’s and children’s clothing and accessories. •Worked with designers, vendors and showrooms to create product displays and procure product, consignment store layout •Attended trade shows and organized purchase orders for the store. •General administration including: price and inventory management •Provided exceptional service to high profile designers and clientele.