Greater Madison Area
Sales and marketing professional with advanced skills in digital marketing analytics, paid search campaigns, marketing strategy, content creation, email and direct mail marketing, customer experience, lead generation, trade show organization, and lead-to-customer follow-through. I am an analytical and innovative thinker with a passion for content creation, problem solving, and communication. Skills: • Project Management • Copywriting and Editing • Content Ideation and Creation • Google Analytics, Google Ads • Email Automation • Data Analytics • Marketing Strategy • Lead Generation • Contract Negotiation • Collaboration and Communication • Innovative Thinking and Problem Solving • Time Management and Organization
Utilize marketing strategies to represent our customers and their products to the end consumer at trade shows and on premise events, converting 30% of leads to prospects and 35% of prospects to customers.
Create marketing strategies for SEO and obtaining quality leads for B2B sales; analyze these strategies through Google Analytics and Google AdWords and adjust accordingly; write compelling copy for the company website, blog posts, and email blasts; analyze costs and pricing to retain current customers and remain cost competitive for new prospects; organize and work trade shows.