United Kingdom
Driving the implementation and adoption of customer-facing digital marketing solutions across Western Europe. I work cross-functionally to deliver scalable tech products that support trade strategy, improve efficiency, and enable data-driven decision-making.
Delivered end-to-end BI and analytics solutions to support Area trade and marketing teams. Focused on turning data into insights through dashboarding, stakeholder engagement, and agile project delivery.
Led the implementation and optimisation of trade platforms across the UK market, ensuring systems supported commercial goals. Focused on data accuracy, reporting, and driving operational efficiency through tech solutions.
Support the Analytics Account Team – Journey Activation, to define and deliver relevant Reporting, Analytics, and Optimization solutions across Wavemaker client requirements, advising where possible on the appropriate use of technology and contribute to the identification of new client opportunities.
Conduct cost and productivity analysis across all media channel expenditures to optimise media investment for Wavemaker clients globally and on a local market level. Taking delivery responsibility for several markets, building up knowledge of how media is traded in each country and liaising with local colleagues to understand specific factors effecting their ability to meet the delivery target.