New York, New York, United States
I’m a product designer focused on growth, translating ideas into experiments and evolving them into scalable product systems. At Engine, I design across acquisition, activation, and expansion, building experiences that drive measurable outcomes while maintaining a high bar for craft. My work spans top-of-funnel entry points, onboarding, and lifecycle surfaces, with a focus on turning user behavior into actionable product opportunities. Recently, I: • Led a homepage redesign in close partnership with Brand, defining experience principles and a visual direction that scaled across paid, lifecycle, and product surfaces to create a cohesive Q1 brand system • Led a series of hypothesis-driven experiments exploring new ways for prospective users to engage with the product, designing and testing multiple variants to evaluate impact on engagement and conversion across the funnel • Improved signup conversion by 29% by simplifying acquisition flows and reducing friction • Contributed to onboarding and lifecycle improvements that increased first-time booking rates and early user conversion, with new cohorts outperforming prior benchmarks I enjoy working in fast-paced, ambiguous environments, building modular systems that enable rapid iteration without sacrificing long-term coherence. I’m especially interested in how design can shape behavior, unlock growth, and create intuitive, engaging product experiences. I have spoken at a number of distinguished conferences such as SXSW on topics such as design through play, transitioning from Industrial Design to Product Design and inclusive design principles. I have also been featured on Headspace as a part of their expert series on the topic of play, and this will always be my bragging right.
• Led design across acquisition, activation, and expansion, translating growth hypotheses into experiments and scalable product experiences • Redesigned the homepage in close partnership with Brand, defining experience principles and a visual direction that scaled across paid, lifecycle, and core product surfaces to create a cohesive Q1 brand system • Designed and launched a Next Best Action (NBA) dashboard, creating a modular surface for personalized activation and cross-sell • Redesigned core signup and onboarding flows, improving conversion while establishing reusable patterns across entry points • Led exploration and experimentation of new UI patterns (e.g., frosted glass), driving concepts from hypothesis to production while partnering cross-functionally to validate impact across funnels • Built and tested multiple experiment tracks to evaluate how new visual systems influence engagement and conversion, balancing long-term vision with near-term performance • Partnered with product, engineering, and data to run A/B experiments and identify high-leverage growth opportunities • Consolidated 50+ fragmented signup flows into a scalable system, enabling faster experimentation and reducing design/development overhead
• Redesigned homepage and navigation to improve product discovery and support more informed decision-making, increasing engagement and conversion opportunities • Defined scalable information architecture and interaction patterns across multiple product offerings, improving consistency and usability • Designed a system of targeted, behavior-based interventions to increase user engagement and retention through personalized prompts • Designed a system of personalized, behavior-based interventions to drive engagement and retention • Defined interaction patterns, content strategy, and delivery timing based on user behavior and lifecycle stage • Collaborated cross-functionally to test and iterate on intervention formats, balancing rapid experimentation with product constraints •Helped align stakeholders on MVP scope while maintaining a longer-term vision for a scalable intervention system • Iterated on intervention formats, content, and timing through cross-functional collaboration, balancing MVP constraints with long-term vision • Partnered closely with product and engineering to align on scope, tradeoffs, and end-to-end experience design
Led the design of multiple 0→1 features that drove significant business growth and improved retention during Ro’s high-growth phase.
Optimized the growth strategy and crafted the user experience of a number of high-traffic and cross-platform Google products with cross-functional creative teams.